Business Development Manager (Consumer Appliances)

About the Role

We are looking for a commercially driven Business Development Manager to build and grow the company's presence across Singapore's leading retail accounts. Working closely with local commercial partners, you will own key retailer relationships, drive commercial performance and elevate in-store execution.

This is an exciting opportunity for a builder who enjoys working with autonomy and wants to play a key role in shaping the company's next phase of growth in Singapore.

Key Responsibilities

• Build and manage strong relationships with senior buyers across key modern trade and specialty retailers.

• Develop and execute Joint Business Plans (JBPs) to drive sales, margin, distribution and growth.

• Lead account strategy covering ranging, pricing, promotions and commercial terms.

• Drive high standards of in-store execution, merchandising and sell-through performance.

• Work closely with merchandising agencies and local commercial partners to ensure consistent execution.

• Develop market and competitor insights to identify new growth and category opportunities.

• Own account forecasting and provide demand inputs to support supply planning.

• Represent the company in-market and build trusted, long-term retailer partnerships.

What We're Looking For

• 7–10 years' experience in Key Account Management, Sales or Commercial roles.

• Experience in consumer electronics, home appliances, durable goods or FMCG preferred.

• Proven experience managing senior retailer/buyer relationships and key accounts.

• Strong understanding of Singapore's modern trade and specialty retail landscape.

• Experience with retailers such as Harvey Norman, Best Denki, Courts, Gain City or FairPrice is advantageous.

• Strong commercial, negotiation and JBP skills.

• Experience managing external partners such as merchandising agencies.

• Entrepreneurial, proactive and comfortable working independently in a growing business.

What Success Looks Like

• Strong relationships established with priority retail accounts.

• Effective Joint Business Plans and commercial plans in place.

• Improved in-store execution and sell-through.

• Stronger retail presence and category growth.

• A solid foundation established for the company's next phase of growth in Singapore.