Marketing Lead

Social Media & Partnership Lead (Household Appliance - Retail Distributor)

About the role

A Social Media & Partnership Lead is sought to drive social growth, content direction, creator collaboration, and brand partnership opportunities across a retail and e-commerce group. This is a strategic in-house role responsible for building social media presence, managing KOL and creator partnerships, and developing supplier-funded content opportunities. The ideal candidate understands how social media, creator marketing, brand storytelling, and commercial partnerships work together to support business growth.

Key responsibilities

• Plan monthly social media direction, content pillars, campaign content, and posting rhythm across channels

• Own the group content calendar, ensuring alignment with business priorities, campaigns, product pushes, and seasonal opportunities

• Develop content angles for lifestyle, home, kitchen, retail, and e-commerce products

• Identify suitable creators, KOLs, influencers, or content partners for each brand, product, and campaign

• Prepare creator briefs, talking points, product angles, campaign messages, and deliverable expectations

• Coordinate with brand principals and suppliers on content opportunities, paid features, and supplier-funded campaigns

• Package and coordinate paid content opportunities to generate additional revenue from brand collaborations

• Support the performance marketing team with creator content and campaign assets for paid ads and product launches

• Track content performance including reach, impressions, engagement rate, clicks, saves, shares, and sales impact

• Maintain and review creator database covering rates, collaboration history, content quality, and suitability

About you

• Experience managing social media content calendars, creators, KOLs, influencers, or brand partnerships

• Strong understanding of social content for lifestyle, home, kitchen, retail, e-commerce, or consumer product categories

• Able to translate campaign priorities and product selling points into content angles and creator briefs

• Comfortable communicating with suppliers, brand principals, creators, freelancers, and internal teams

• Strong eye for content quality across visuals, video, hooks, captions, and brand consistency

• Able to review creator content and provide clear, constructive feedback

• Good understanding of engagement, reach, impressions, and content performance metrics

• Commercial mindset to identify and monetise paid content, supplier-funded campaigns, and brand collaborations

• Organised, detail-oriented, and able to manage multiple brands, campaigns, and content deadlines simultaneously

HOW TO APPLY:

We would like to invite interested applicants to click on the “APPLY NOW” button

We regret to inform that only shortlisted candidates will be notified. All applications will be treated with the strictest confidence.

Allison Ng Kim Lian

Registration no. R1986496EA

License: 12C6253

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