Marketing Executive (Social Media Marketing & Operations)

About the Role

At fit · bloc, we are constantly thinking of ideas to improve and provide our customers with the best. We’re looking for a creative, hands-on Marketing Executive who is able to thrive in our dynamic, fast-paced environment. If you’re someone who can conceptualise, shoot, edit and execute engaging content and enjoys being on the ground, this role is for you.

You’ll play a key role in shaping the voice and visual identity of our brands:

• fit · bloc (climbing and lifestyle gym)
• monowrk (climbing and lifestyle retail & e-commerce)
• boltsquare (climbing industry solutions)

This is a dual-role position that combines marketing execution with customer service operations, giving you real insight into our community and customers.

Key Responsibilities

Marketing Communications (Primary Focus)

• Conceptualise and execute social media campaigns for our brands
• Create short-form videos, reels and static content tailored to each brand
• Design marketing collaterals (digital & print) for events, retail and in-gym communications
• Plan and execute content calendars in alignment with the marketing roadmap
• Shoot and edit photos/videos for campaigns, launches, events and day-to-day content
• Develop engaging captions and platform-appropriate copy
• Ensure brand consistency across all digital and print touch points
• Track performance of posts and suggest optimisations
• Participate in brainstorming sessions to conceptualise campaigns
• Maintain familiarity with customer demographics to develop relevant content
• Organise and coordinate photoshoots for campaigns and launches
• Maintain organised project files and archives

Customer Experience & Operations (Secondary Focus)

We believe strong marketing starts on the ground. This role includes operational exposure to better understand our audience:

• Front desk responsibilities (welcoming and engaging our guests during the check-in process)
• Handling membership enquiries, bookings and retail purchases
• Supporting gym cleanliness and upkeep

Working hours for this position are on a shift basis, including rostered opening and closing shifts, weekends and public holidays where required. This is best for someone who is open to an active, dynamic on-the-ground role.

What We’re Looking For

• Diploma or higher in Visual Communications, Marketing or related field
• 1–3 years of experience in marketing / social media marketing roles
• Strong proficiency in:Canva & CapCut (essential)Adobe Photoshop & IllustratorPremiere Pro / After Effects (a plus)
• Familiar with Instagram, Facebook, TikTok and other social media platforms
• Ability to analyse content performance and optimise for engagement growth
• Strong design eye and attention to detail
• Proactive, independent and strong sense of responsibility and ownership for your work
• Comfortable working in a fast-paced, dynamic environment
• Possess initiative to learn, pick up necessary skill sets and come up with great ideas!
• Interest in climbing or fitness is a bonus

What To Expect

• Real ownership of campaigns and content
• A creative playground to test ideas
• Exposure to multiple brands under one ecosystem
• Continuous learning and growth opportunities