Growth Marketing Associate/ Senior Associate

Job Description:

We are looking for a results-driven and analytical Growth Marketing Associate / Senior Associate to independently manage and optimize user acquisition campaigns across platforms such as Facebook Ads Manager, Google Ads, TikTok Ads, and mobile ad networks. You will take ownership of campaign execution, performance analysis, creative testing, and budget management for our mobile games, while working closely with cross-functional teams to drive sustainable user growth and improve marketing efficiency.

Key Responsibilities:

• Plan, launch, manage, and optimize paid advertising campaigns across Facebook, Google, TikTok, and other mobile ad networks.
• Monitor campaign performance daily, identify trends and performance gaps, and implement timely optimization actions to improve user acquisition efficiency.
• Own creative testing plans and collaborate with the design team to develop, test, and iterate compelling ad creatives tailored to each target market.
• Conduct market, competitor, and user research to identify growth opportunities, emerging gaming trends, and changes in user behavior.
• Prepare and present regular performance reports with actionable insights across key metrics such as CPI, ROAS, retention, conversion rate, and LTV.
• Collaborate closely with Creative, Product, Data/BI, and Operations teams to align campaign strategies, share insights, and support business objectives.
• Manage advertising budgets and pacing across markets and channels, ensuring efficient allocation of spend and delivery against performance targets.
• Use Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust to validate campaign data, troubleshoot tracking issues, and maintain accurate attribution.

Requirements:

• At least 2 years of experience in digital marketing, user acquisition, performance marketing, or a related field, preferably within mobile apps, gaming, or other digital-first businesses.
• Hands-on experience managing paid advertising campaigns on platforms such as Facebook Ads Manager, Google Ads, TikTok Ads, or mobile ad networks.
• Working knowledge of Mobile Measurement Partners such as AppsFlyer or Adjust, including campaign tracking, attribution, and performance validation.
• Strong analytical skills with the ability to interpret campaign data, identify patterns, diagnose performance issues, and translate findings into actionable recommendations.
• Demonstrated ability to take ownership of campaigns, manage multiple priorities, and execute accurately in a fast-paced environment.
• Good communication and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams.
• Strong interest in mobile games and a good understanding of the gaming or mobile app ecosystem.
• Experience managing campaigns or conducting market analysis across Southeast Asian markets is a plus.
• Proficiency in English; proficiency in Bahasa Indonesia, Thai, Vietnamese, Mandarin, or other Asian languages is a plus.