Senior Marketing Manager (MICE)

Responsibilities:

Brand, Integrated Marketing & Strategic Planning

• Support the development of annual integrated marketing plans that strengthen brand positioning and support commercial priorities.
• Oversee key marketing portfolios, including venue campaigns, concerts and live entertainment, sustainability initiatives and selected seasonal or thematic campaigns.

Corporate Communications & Public Relations

• Lead corporate communications and PR strategies that strengthen reputation with media, industry stakeholders, partners and the wider public.
• Develop key messages, press materials, executive communications, media responses, FAQs and issues-management statements.
• Build and manage relationships with media, PR agencies, government-linked stakeholders, industry associations and strategic partners.
• Support reputation management, crisis communications and corporate narrative alignment across internal and external touchpoints.

Content & Digital Marketing

• Support content strategy and editorial calendar across website, social media, eDMs and corporate communications channels.
• Review and guide compelling long- and short-form content including website copy, articles, case studies, brochures, factsheets, sales collateral, presentations and digital campaigns.
• Drive collaboration with designers, photographers, videographers, agencies and content creators to produce high-quality marketing and communications assets.

B2B Lead Generation & Commercial Marketing

• Lead the planning and execution of B2B demand generation campaigns that contribute to sales pipeline growth across corporate events, exhibitions, meetings and venue hire.
• Partner with Sales leaders to shape tactical campaigns and targeted industry initiatives that generate qualified leads.
• Support international trade shows, industry events and business development activities through strategic marketing collateral, campaign planning and promotional content.

Digital Channels & Performance

• Support the optimisation of digital marketing channels including social media, website, SEO, SEM and email marketing.
• Collaborate closely with the Digital Marketing Manager to define and track key marketing KPIs, including campaign ROI, website traffic, lead quality, database growth, engagement and marketing contribution to pipeline.

Partnerships & Stakeholder Management

• Identify, develop and oversee strategic marketing and communications partnerships that enhance visitor experience, brand visibility and commercial opportunities.
• Collaborate with tenants, organisers, sponsors, media partners and external partners on joint marketing and communications initiatives to drive incremental footfall and reputation outcomes.
• Build strong working relationships with internal stakeholders including Sales, Commercial Partnerships, Operations and leadership teams to deliver integrated campaigns and aligned communications.

Requirements

• Degree in Marketing, Communications, Business or a related discipline.
• 8 years of experience in integrated marketing, brand marketing, corporate communications, public relations, digital marketing or commercial marketing, with proven experience leading campaigns or workstreams.
• Experience planning and executing integrated marketing campaigns across digital and offline channels.
• Exposure to B2B marketing, lead generation or demand generation campaigns would be highly advantageous.
• Excellent copywriting, storytelling, stakeholder management, media relations and communication skills.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Comfortable working with marketing analytics and campaign performance metrics.
• A proactive, commercially minded leader who enjoys collaborating across teams and translating marketing, communications and PR initiatives into measurable business and reputation outcomes.
• 5 days week

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word/pdf format to [email protected]

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

Tel: 6950 9753

EA Registration Number: R1111375

EA licence number 02C4944

EA Personnel: Lee Hui En Ashley