Marketing and Branding Manager

Eigen Energy is a systems integrator for solar energy and electric vehicle charging infrastructure, with technical competencies in engineering and construction, energy management, software engineering and cross platform integration.

We are looking for a Marketing Manager to craft meaningful content and create marketing campaigns that drive traffic and boost user engagement.

Job Scope:

• Increase brand awareness, brand recognition and recall, and develop strategies to improve lead generation, customer retention and loyalty
• Coordinating marketing strategies with the business development units, finance, and operations team
• Developing and managing the marketing department's budget
• Overseeing branding, advertising, and promotional campaigns while managing lead generation via various organic and paid acquisition channels
• Develop brand guidelines, defining and maintaining the brand's visual identity, including logos, colours, typography, and overall brand aesthetics.
• Produce valuable and engaging content across all marketing channels through analysing consumer behaviour
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Requirements:

• Diploma in Marketing or relevant field.
• Knowledge of website analytics tools
• Setting up and optimising Google Adwords campaigns
• A sense of aesthetics and a passion for copy and corporate communications
• Experience in identifying target audience, and developing collaterals that engage
• Apt in social media engagement and marketing

While skills and experience are important, we place equal importance on a candidate’s resourcefulness, adaptiveness and the ability to prioritise and find solutions appropriate for a situation.