Planning Director

The Planning Director will take the lead for driving outstanding creativity output, from concept direction to implementation, and ensure both the agency and clients’ creativity guardrails are met.

Responsibilities
Overall manage the creative planning for projects and make sure the quality of these concepts/directions fit for clients’ brand/product initiatives

• Understand and provide insightful analysis about brands and products which based on but beyond briefs
• Develop concept and storyline in the preparation of proposals, tender documents and presentations for clients in cooperation with the account
• Work closely with Account and Production team to finalize concept recommendations, decisions to enable artwork execution /production phases
• Monitor the delivery schedule in line with deadline

Supervise the team’s daily work and continuously enhance team’s capabilities

• Ensure team’s process and procedures are followed more seamlessly
• Allocate the proper team members to the right projects by knowing team members’ strengths, interests and workload
• Make sure output for various projects align with the brief, and decide if extra/less elements should be included in the proposals
• Provide solutions to the problems if occurs, generate alternatives and share best practices to improve team’s skills
• Demonstrate “big picture” thinking by sharing the strategic vision with the team

Act as primary creative interface with clients, can provide constructive suggestions/solutions

• Well understand market trends, and combine with the corresponding planning solutions to clients, together with Account team to drive client satisfaction and new business opportunities
• Meet with clients to determine what they want from their projects and what initiatives they may wish to incorporate
• Present clearly, concisely, and convincingly to inspire,s harpen, and represent creative ideas and executions

Requirements

• Independently leading mega events’ creativity generation is a must
• Deep understanding about Chinese brands and their overseas strategy
• Proven success in prior supervisory role at least 3 years
• Hands-on and with ‘can do’ spirit
• An insight miner, problem solver, and storyteller
• Acritical, collaborative, and creative thinker
• Ability towork under-pressure and result driven
• Good interpersonalskills and positive attitude