Senior Executive, Digital Marketing Campaign Analytics

Senior Executive, Digital Marketing Campaign Analytics

About the Role

We are looking for a data-driven digital marketing professional to plan, execute and optimise customer campaigns across our Consumer Financial Services products.

You will work closely with business squads, data teams and agency partners to translate business objectives into targeted, measurable campaigns. The ideal candidate is comfortable working with customer and campaign data and can turn performance insights into practical actions that improve targeting, messaging, channel effectiveness and business outcomes.

Key Responsibilities

• Manage end-to-end campaigns, from briefing and audience targeting to execution, measurement and optimisation.

• Use customer, product and behavioural data to define audience segments, triggers, exclusions and suppression rules.

• Work with business and data teams to develop clear campaign objectives, audience requirements and measurement plans.

• Plan and execute customer communications across channels such as email, push notifications, mobile banners, paid search and social media.

• Analyse campaign performance across customer segments, messages, creatives and channels.

• Translate campaign results into practical recommendations to improve click-through rates, conversions, revenue and cost efficiency.

• Design and run A/B tests to improve targeting, messaging, creative execution and channel performance.

• Document campaign insights and apply relevant learnings to future campaigns.

• Coordinate campaign setup, approvals, pre-launch checks and delivery across internal teams and agency partners.

• Ensure campaigns comply with internal controls, data-governance standards and applicable regulatory requirements.

Requirements

• Four to five years of relevant experience in campaign management, CRM, digital marketing or customer analytics.

• Hands-on experience using customer and campaign data to plan, execute and improve campaigns.

• Good understanding of audience segmentation, targeting, triggers, exclusions and suppression rules.

• Ability to interpret campaign results and turn them into clear, practical recommendations.

• Experience managing campaigns across owned and paid digital channels.

• Familiarity with CRM, campaign-management, marketing-automation or analytics platforms.

• Strong working knowledge of Microsoft Excel and campaign-reporting dashboards.

• Strong stakeholder-management, communication and organisational skills.

• Good attention to detail and the ability to coordinate multiple campaigns and stakeholders.

Preferred Experience

• Experience in financial services or another regulated industry.

• Experience working with cross-functional business, data and agency teams.

• Familiarity with campaign testing, attribution and performance optimisation.