Sales Director - Semiconductor Automation

About the Role

We are looking for a proactive, driven, and customer-facing Semiconductor Automation Sales Director to drive the expansion of our semiconductor automation business in Singapore and the Asia Pacific region.

- This role requires candidates who are highly customer-oriented, commercially aware, and capable of actively identifying opportunities, gathering market intelligence, and influencing customer requirements.

- The role requires strong customer engagement capability, technical understanding of semiconductor factory automation, and the ability to bridge customer needs with the Sineva BU and R&D teams.

Key Responsibilities

Business Development & Customer Engagement

- Proactively identify and pursue new semiconductor automation opportunities in wafer fabs, advanced packaging, and assembly & test factories.

- Engage customers to uncover pain points, operational challenges, future expansion plans, and automation requirements.

- Support business development by expanding customer relationships and market presence across Asia Pacific.

Additional Preferred Qualifications & Competencies

- Strong command of spoken and written English, with the ability to independently conduct customer presentations, executive-level discussions, solution proposals, and commercial negotiations in an international business environment.

- Strong business development capability with proven experience in identifying new market opportunities, developing strategic customer relationships, opening new accounts, and driving long-term revenue growth.

- Familiar with semiconductor wafer fabrication (Fab) and backend assembly & test manufacturing operations, including production workflows, automation requirements, equipment integration, material handling, and smart factory initiatives.

- Familiar with semiconductor automation hardware and software solutions, including but not limited to AMHS, OHT, RGV, AGV, MES integration, SECS/GEM, AIoT platforms, smart factory systems, and factory automation workflows.

- Ability to translate customer operational requirements into integrated automation and digitalization solutions through close collaboration with engineering, product, and R&D teams.

- Experience in promoting integrated hardware and software solutions to semiconductor fabs, OSATs, and IDM customers is highly preferred.

- Strong understanding of semiconductor smart manufacturing trends, Industry 4.0 initiatives, and factory digitalization roadmaps.

- ASEAN regional business experience and familiarity with Southeast Asia semiconductor markets, customer engagement practices, and multicultural business environments are highly preferred.

- Entrepreneurial and business-minded, with strong commercial acumen, capable of independently building business pipelines, establishing strategic partnerships, and driving overseas and regional market expansion initiatives.

- Professional presence with strong interpersonal skills and the ability to represent the company confidently in customer-facing, executive, and international business settings.

- Excellent cross-functional coordination, stakeholder management, intercultural communication, and customer relationship management skills in a global working environment.

Language Requirements

- Strong spoken and written English is required, as English is the primary business language used for customer presentations, solution proposals, commercial negotiations and regional communication across Asia Pacific.

- Proficiency in Mandarin is required for regular technical and commercial coordination with Synap’s China-based parent company, manufacturing operations, business units and R&D teams, where Mandarin is used as a working language.

- Proficiency in Malay would be advantageous, but is not mandatory, as the role involves customer engagement and business development activities in Malaysia.

Preferred Attributes

- Familiar with semiconductor industry safety and cleanroom compliance standards.

- Experience supporting IDM, OSAT, wafer fabrication, or advanced packaging customers is an advantage.

- Strong analytical, problem-solving, and market awareness capability.

- Passionate about semiconductor smart manufacturing and Industry 4.0 technologies.

- Willing to travel to China and across the Asia pacific region.

Why Join Us

- Opportunity to work with leading semiconductor wafer fab and advanced packaging customers in Asia Pacific.

- Exposure to next-generation AMHS and smart factory automation technologies.

- Regional career growth opportunities within semiconductor automation and material handling industry.

- Opportunity to influence the future semiconductor automation product roadmap and innovation strategy.

- Interested candidates are welcome to submit their resume to the Synap / Sineva HR team.