Specialist (Digital Marketing)

Digital Marketing Duties

• Manage, oversee all projects under Digital Marketing, such as projects involving the use of AI and organization-wide workflows on CRM

• Manage and front conversations with appointed agencies to drive digital marketing initiatives

• Develop and implement digital marketing plans to drive incremental lead targets for all campaigns.

• Maximize impact of content for each media channel.

• Manage social media advertising.

• Optimize campaign landing page/website.

• Manage marketing automation.

• Manage email marketing.

• Monitor and fine-tuning campaign performance.

• Provide real-time analysis of campaign performances (daily, weekly, monthly) using applications and CRM such as Power BI and HubSpot.

• Work with partners to maintain, monitor, review, analyze, optimize and report on GenAI tools used by the company.

• Fine-tune marketing strategy and media plans according to above-mentioned campaign performance.

• Monitor, review and analyze performance marketing across PSB Academy.

• Manage all reports of digital marketing campaigns.

• Ensure all digital marketing campaigns are launched in a timely manner and adhere to overall digital marketing strategy of PSB Academy.

• Conduct and maintain competitors’ study and report on key metrics performances.

• Support marketing events, conferences etc even if events are not directly in work portfolio.

Budget Management

• Assist in monitoring marketing budgets allocation against planned marketing activity.

• Manage and track all expenditure against approved budgets.

• Manage marketing budget based on set objectives and targets.

Job Requirements

• Minimum Degree in Marketing, Advertising, Business or equivalent

• 5 to 7 years of relevant experience

• Highly proficient with proven track records in Google Ads, SEO, AEO, GEO, Paid Social Media Marketing such as Meta Ads.

• An expert in end-to-end digital campaigns, including digital media channels planning

• Partner well with corporate and programme marketing team to deliver on lead targets.

• Work well in a matrix environment and is a competent outcome driver with agency partners / vendor, as well as management of teammates under the digital marketing team.

• Highly analytical and comfortable with numbers.

• Able to handle working in a high-performance environment.

• Prior digital marketing, CRM, media planning / buying, and project management experience is essential.

• Keen understanding of optimizing digital platforms and use of analytics applications.

• Able to collaborate well with cross-functional departments.

• Independent and dynamic personality.

• Fluent in CRM tools such as HubSpot.

• Agency management, proficient outcome driver on budget and deadlines.

• Willingness to work on tight deadlines and occasional weekends i.e. open houses if the need arises