Social Media & Marketing Executive

Scope

Reporting to the Director of Public Relations & Marketing, the incumbent will lead the planning, execution and optimisation of the hotel’s online/social media marketing efforts, working closely with the eCommerce &Digital Strategy Manager. He/she will take the lead in the promotion of each internal brand/outlets, products, campaigns, events and services of the company through Omni social media channels and assets.

The ideal candidate will have a passion for all things lifestyle, marketing and technology. The incumbent should be well-versed in the concepts surrounding social media and digital marketing and how the channels canbecome a strong asset to securing growing revenue. He/She will be social media & tech-savvy and intuitive with great ideas to reinforce our marketing campaign. The candidate must be abreast with social media trends as well as successful case studies and learning journeys of competitors and similar businesses.

Responsibilities

• Lead the development and execution of social media marketing strategies to build lasting digital connections with stakeholders
• Plan, schedule, and monitor engaging social media content across platforms including Instagram, Facebook, YouTube, LinkedIn, Twitter, TikTok, Weibo, and WeChat
• Identify, design, and launch optimized online and social advertisements to increase brand awareness and drive revenue growth
• Prepare and distribute online newsletters, EDMs, and promotional emails through various digital channels
• Lead internal photography and videography projects to support sales and marketing initiatives
• Analyze social media performance using analytics tools to inform strategy adjustments
• Collaborate closely with the eCommerce & Digital Strategy Manager to align marketing efforts
• Manage multiple tasks independently in a dynamic environment, applying problem-solving and decision-making skills
• Perform other ad-hoc duties as assigned

Required competencies and certifications

• Proven 1-2 years of experience in social media marketing and/or social media management
• Strong consulting, writing, editing (photo, video, text), presentation, and communication skills applied to marketing content creation and stakeholder engagement
• Demonstrable experience using social networking platforms and social analytics tools to measure and optimize campaign performance
• Adequate knowledge of web design, web development, Conversion Rate Optimization (CRO), and Search Engine Optimization (SEO) to support digital marketing initiatives
• Solid understanding of online marketing principles and major marketing channels
• Positive attitude with attention to detail and customer orientation
• Ability to multitask and work independently in a fast-paced environment
• Proficiency in verbal and written English to communicate effectively with internal teams and external audiences
• Diploma in Communications, Marketing, Business, New Media, or Public Relations