Marcom Executive (Mall)

Responsibilities:-

Develop, propose, and execute marketing strategies and campaigns—including advertising & promotions (A&P), digital initiatives, and partnerships—to enhance Mall visibility and drive footfall to the Mall.

• Design and implement customer engagement and retention strategies to boost loyalty and repeat visits.
• Coordinate closely with designers, vendors, and the Operations team to ensure timely rollout and activation of campaigns and promotions.
• Liaise with media agencies and support in planning for and managing above-the-line / below-the-line / out-of-home advertising plans and budgets.
• Analyze consumer behaviour, market trends, and industry benchmarks to inform and optimize marketing strategies.
• Monitor and track marketing budget and expenditures to ensure cost-efficiency and ROI.
• Execute marketing initiatives across paid and organic channels to drive customer acquisition, loyalty, engagement, and revenue growth.
• Develop and maintain a content calendar; create engaging digital assets to strengthen brand presence across the website and social media platforms.
• Support the production, adaptation, and updating of digital and in-store marketing materials as needed.
• Liaise with internal teams and external agencies to align on campaign strategies and ensure smooth execution.
• Handle daily administrative tasks and provide support on marketing operations and ad-hoc assignments.

Job Requirements

• Diploma or degree in Marketing, Business Administration, Communications.
• At least 1 year of experience in a marketing or related role.
• Strong communication skills .i
• Familiarity with web analytics tools and campaign performance reporting.
• Highly organized, detail-oriented, and capable of managing multiple tasks effectively.
• Positive, proactive, and collaborative team player.