Business Owner

General Description and Mission

The Business Owner has a strategic and transversal influence on the Business Line’s ability to define, prioritize, and deliver value across products and customer segments. The role ensures coherence between business objectives, product strategy, market needs, and operational execution.

It will build complete Offering including value proposition, market positioning, commercial offer, pricing policy, competitive analysis and sales packaging.

Missions and Responsibilities

End-to-end Offering Definition

• Define and own the complete offering, including the commercial proposition template, contractual framework, service level agreements (SLAs), and associated commitments, ensuring clarity, consistency, and competitiveness.

Market Positioning and Value Proposition

• Define, adjust, and continuously refine market positioning, offer pricing strategy, and value proposition.

• Ensure the offering clearly addresses customer needs and market expectations while maximizing perceived and actual value.

Competitive Intelligence and Differentiation

• Identify the competitive environment and provide detailed competitive and response analyses, enabling informed strategic decisions and strengthening differentiation in the market.

Enablement and Training

• Train and enable Regional Business Owners on the offering, ensuring consistent understanding, effective deployment, and successful go-to-market execution across geographies.

Marketing Collaboration and Promotion

• Collaborate closely with the marketing organizations to promote the offering, contributing to messaging, campaigns, and market visibility to support commercial success.

• Builds the necessary marketing tools necessary for the different sales stages in collaboration with marketing teams.

Business Growth and Transformation Enablement

• Support business growth and/or business transformation by ensuring strong adoption of the offering across markets and customers, driving relevance, scalability, and impact.

Strategic Planning and Multiyear Execution

• Structure and support the execution of the Multiyear Budget and Strategic Business Plan for the assigned segment or offering.

• Ensure consistency between strategic ambitions, financial objectives, and execution priorities over time.

Stakeholders (internal/external)
Internal stakeholders:

• Product Managers: to share product needs, monitors availability for its segments

• Regional Business Owners: to identify strategic opportunities, and support them with proper marketing tools

• Sales Organizations: to bring them marketing tools to become autonomous for non-strategic opportunities

• Pricing and Finance teams: to manage the financial metrics of the offers (revenue & margin)

• Central Marketing: to get the marketing tools developed (content)

Specific Digital

• Technical PreSales team

External stakeholders:

• Customers: to deliver structured, precise and clear offers (value proposition, roadmap…)

• Partners: to support the go-to-market strategy when needed (e.g payment schemes)

Skills requirements (Domain/technical/soft)

Function/Domain Skills

• Knowledge on payment/issuance

• Excellent business & marketing acumen

• Ability to build compelling offering

• Ability to create value proposition - define target offers/segments and value-based pricing

• Mastering its Products constitutive of the global offering

• Short-term planning

Soft skills

• Excellent presentation and communication skills

• Interpersonal skills to build win-win relationships with partners

• Creativity and thinking out of the box

• Capacity to animate and federate transversal teams

Generic knowledge: Strategic marketing, Specific Digital: API, Cloud, GDPR, PCI and industry standards