Marketing Executive

Job Description & Requirements

The ideal candidate thrives in a fast-paced environment, is highly adaptable, and able to manage multiple marketing functions, including content creation, social media management, AI-driven marketing, offline and online marketing activities, and design. This role requires a tech-savvy individual who can also handle customer service feedback to improve marketing effectiveness and customer experience.

Key Responsibilities

1. Social Media, Content Creation & Marketing

• Plan, create, and manage social media content across various platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).

• Leverage social media platforms to generate leads and convert engagement into sales opportunities

• Support both online and offline marketing activities, including digital campaigns, in-store promotions, events, and printed materials.

• Design posters, banners, and promotional materials using MidJourney and other AI-driven tools.

• Shoot, edit, and produce engaging videos using CapCut and similar software.

2. AI & Digital Marketing

• Utilize AI tools such as ChatGPT, Grok, and DeepSeek to optimize marketing strategies and customer engagement.

• Leverage AI-driven analytics to refine marketing campaigns and improve ROI.

• Explore emerging AI technologies to enhance content creation and audience targeting.

3. Campaigns, Branding & Customer Service Feedback

• Develop and support marketing campaigns aligned with brand objectives and business goals.

• Work closely with design teams and agencies to ensure consistent branding.

• Collect, monitor, analyze, and respond to customer service feedback from social media, e-commerce platforms, food delivery apps, surveys, and in-store channels.

• Able resolve feedback, improve customer satisfaction, and enhance brand perception.

• Prepare reports and insights based on customer feedback to support marketing and operational improvements.

• Create impactful presentations using PowerPoint (PPT) and mind-mapping tools for internal and external stakeholders.

4. Marketing Strategy & Execution

• Explore and propose new sales and distribution channels such as Shopee, Lazada, food delivery platforms, and corporate gifting opportunities, working closely with the operations team for implementation.

• Assist in developing and executing marketing strategies for product launches, promotions, and seasonal campaigns.

• Monitor market trends, competitor activities, and customer preferences to improve marketing effectiveness.

• Collaborate with cross-functional teams, including operations, sales, and customer service, to drive business growth.

5. Agency & Vendor Management

• Coordinate with external agencies for digital marketing, public relations, and creative services.

• Support relationships with influencers and brand ambassadors to increase brand visibility.

Requirements

• Diploma or Degree in Marketing, Mass Communications, Business, or a related field.

• Minimum 2 years of working experience in marketing and customer service, or a related role.

• Familiarity with offline and online marketing activities.

• Experience handling customer service feedback across digital and in-person channels.

• Experience with e-commerce platforms such as Shopee, Lazada, and food delivery applications is an advantage.

• Proficiency in AI tools such as ChatGPT, Grok, and DeepSeek, with experience using MidJourney (design) and CapCut (video editing).

• Strong understanding of social media trends and engagement strategies.

• Ability to work under pressure and meet tight deadlines in a fast-moving environment.

• Good communication, creativity, and problem-solving skills.

• Well-organized with strong multitasking abilities.