Marketing Executive – Social Media & Brand Communications

Company Overview

Trans Engineering Pte Ltd is a leading Singapore manufacturer and service provider of trailers, specializing in quality trailer solutions and support services.

Job Summary

Manage and grow Trans Engineering’s brand image and social media presence by creating engaging content, responding to customer inquiries, and tracking performance to support marketing goals.

Responsibilities

• Manage and maintain company Instagram and Facebook pages to enhance brand visibility
• Create and schedule engaging social media content showcasing trailers, workshop, services, and company culture
• Respond promptly and professionally to comments, direct messages, and customer inquiries on social platforms
• Capture high-quality photos and videos at workshop and yard for social media content
• Track and analyze social media performance metrics and deliver monthly reports to inform marketing strategies
• Support the development of other marketing collaterals and assist in company events to promote brand awareness

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Communications, or related field
• 1-3 years of experience in Social Media Marketing or Digital Marketing, preferably in B2B or industrial sectors
• Proficiency in Canva, Meta Business Suite, and basic photo and video editing tools
• Strong written and verbal communication skills in English
• Creative, self-motivated, and detail-oriented approach
• Willingness and ability to work onsite at workshop/yard for content creation