AVP, Content Strategy (Insurance Industry, Content Design, up to $12k) (ID: 710902)

Responsibilities:

• Plan, design, and write content for digital formats including apps, websites, emails, and chat interfaces.
• Craft effective UX content that guides customers through critical digital tasks.
• Conduct content research to understand user needs and language, and test content comprehension.
• Apply and evolve the brand voice, tailoring tone based on customer contexts.
• Improve content governance and patterns within the design system for quality and consistency.
• Structure content for reuse and discoverability across platforms using metadata and controlled terminology.
• Design accessible content that works effectively with assistive technologies.
• Monitor and enhance content performance post-launch using relevant metrics.

Requirements:

• Bachelor's degree in English, Communications, Journalism, Linguistics, Design, or a related discipline.
• 5+ years of experience in content design, UX writing, or content strategy.
• Strong portfolio showcasing content's impact on user experience and measurable outcomes.
• Excellent writing and editing skills, with a preference for clarity and conciseness.
• Evidence-based decision-making skills related to content development and testing.
• Experience with structured and modular content, content management systems, and metadata.
• Proficiency in designing for conversational and AI-assisted experiences.
• Ability to communicate complex information clearly while adhering to regulatory constraints.
• Familiarity with design systems and tools such as Figma is advantageous.

Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.

EA License No.: 01C4394 (PERSOL Singapore PTE LTD)

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