Assistant Marketing Manager/Marketing Manager

Job Responsibilities:

Duties include, but are not limited to the following:

• Responsible for Omni-channel Marketing / Products / Brands / in the Marketing Department.

• Manage and oversee the day-to-day operation of the marketing department

• Strong in data analytics and based on data to plan marketing campaigns to increase sales and business opportunities for local retail and overseas.

• Responsible for advertising and promotional (A&P) plans, initiatives, and activities for Hysses in Singapore and regionally. This also include collaboration with marketing department from leasing team to plan regular promotional activities

• Responsible for the full spectrum of omnichannel marketing plans and partnership strategies

• Work closely with management, and retail sales to identify marketplace opportunities, customer needs, and customer satisfaction levels. Use data and insight gathered to drive strategic decision-making for overseas expansion.

• Involved in market development projects such as overseas business expansion

• Identify new target segments and develop targeted sales and marketing programs.

• Develop and maintain the company’s corporate branding and corporate identity program.

• Direct and drive excellent execution of marketing materials, including print ads, press releases, leaflets, catalogues, DM, EDM, web pages, collaterals, and visual merchandising in alignment with the brand direction and brand identity guidelines.

• Managing the brand’s loyalty system and rewards program.

• Manage and launch new products and promotions

• Ensure timely implementation of marketing plans and activities.

• Review and evaluate the effectiveness of marketing programs.

• Responsible for organizing events such as roadshows, workshops, product launches, and overseas exhibitions.

• Communicate and inform the store team about upcoming activities and campaigns.

• Coordinate media events and execute collaboration campaigns for various countries.

• Develop a budget plan, monitor, and control the effective use of marketing expenses.

Job Requirements

• Diploma in Marketing, Business, Mass Communications, or a related discipline.

• Minimum 3-4 years in Sales and Marketing, with leadership experience. Exposure to retail and consumer products is an advantage.

• Proficiency in Microsoft Office especially excel; familiarity with Adobe Photoshop, Illustrator, or Canva is a plus.

• Able to lead a team and work autonomously in a fast-paced retail environment.

• Detail-oriented, results-driven, and capable of managing multiple tasks.

• Enjoys collaboration and thrives in a teamwork-oriented setting.

• Exceptional writing, communication, and interpersonal skills.

• Commercially savvy with the ability to balance sales goals and brand building.

• Self-driven, adaptable, and committed to delivering excellence.

Join Hysses Singapore and be part of a team where your contributions make a difference. Apply today!