Business development and marketing manager

We are seeking a versatile and culturally fluent professional to drive our digital presence, create compelling short-form video content, and support broader business growth. This is a multi-faceted role ideal for someone who thrives across marketing, content creation, business development, operations, and stakeholder relations. You will play a key part in helping the business run smoothly and expand its network.

Job Roles

Develop and execute digital marketing strategies across social media platforms, with a strong focus on creating high-quality reels and short-form video content.

Manage and grow our social media presence, ensuring consistent, authentic branding that resonates with diverse audiences.

Build and nurture strong business relationships with external parties, including partners, suppliers, and potential collaborators.

Support business development initiatives, identifying opportunities to expand reach, partnerships, and student enrolment.

Provide flexible operational, administrative, and HR support as needed, including day-to-day coordination and process improvement.

Act as a trusted internal partner (executive assistant-style support) to the leadership team on projects, scheduling, and prioritisation when required.

Collaborate across cultures and nationalities, leveraging experience in multicultural environments to strengthen internal teamwork and external engagement.

Contribute creatively and strategically to overall brand growth and studio operations.

Requirements

At least a post-graduate diploma, preferably in Business Management, Strategic Management or equivalent.

Proven experience working in Singapore and China (or similar major Asian cities), with demonstrated ability to navigate different cultures and nationalities.

Solid background spanning marketing, operations, HR, administration, business development, and executive support.

Strong track record in developing business relations with external parties and a natural flair for influencing and building rapport with people from diverse backgrounds.

Hands-on experience creating social media content, particularly short-form video/reels, and managing multi-platform digital marketing.

Excellent communication skills in English; additional Chinese language ability is an advantage.

Required to work on weekends and public holidays as deemed necessary to support events, content production or other business needs.