Tiktok Livestream & Growth Executive

The Role

We are looking for an experienced TikTok Livestream Specialist to join Zen Beauty as our in-house expert on TikTok livestream performance.This is not a hosting role. You will work closely with our livestream hosts and marketing team to improve performance through data, platform knowledge, testing and strategy.

Key Responsibilities

• Lead TikTok livestream strategy and performance optimisation
• Monitor TikTok algorithm, platform updates and policy changes
• Analyse livestream data such as viewership, watch time, engagement, GMV and conversion
• Identify performance gaps and recommend improvements
• Develop livestream strategies, playbooks and SOPs
• Advise hosts and marketing team on stream structure, timing, hooks and promotions
• Test different formats, timings and offers to improve results
• Monitor competitors and TikTok livestream trends
• Provide basic support for TikTok Ads related to livestreams
• Prepare performance reports and recommendations
• Assist with ad-hoc duties such as order fulfilment and product listing management

Requirements

• Proven experience in TikTok livestreams and/or TikTok Ads at a senior or specialist level
• Strong understanding of TikTok livestream algorithms and TikTok Shop
• Good knowledge of e-commerce livestreaming and sales strategies
• Strong analytical skills and ability to turn data into actionable improvements
• Able to communicate strategies clearly to hosts and the marketing team
• Experience in beauty, wellness, fashion or retail is an advantage