Product Manager (Channel Sales)

We are seeking a Product Manager (Channel Sales) to drive product strategy and channel growth across enterprise and infrastructure markets.

This is a hybrid role combining channel operations, responsible for developing server product offerings while building and enabling a strong partner ecosystem across industries such as government, enterprise, cloud, and data centres.

Key Responsibilities

1. Product Management (Server Portfolio)

• Define and manage server product roadmap (rack, high-density, edge, AI servers) based on market demand and partner feedback
• Develop product specifications, configurations, pricing, and packaging strategies
• Manage end-to-end product lifecycle (GTM, enhancements, and retirement)
• Conduct competitive analysis (products, pricing, channel strategies) and define differentiation plans
• Develop product materials (whitepapers, manuals, value propositions) to support internal and partner teams

2. Channel Development & Operations

• Build and expand channel ecosystem (distributors, resellers, SI/ISV partners) across regions and industries
• Design and implement channel policies (rebates, pricing structure, authorization tiers, territory protection)
• Support partners with training, solution design, bidding support, and technical advisory
• Drive channel performance management (sales targets, shipments, collections, inventory tracking)
• Resolve channel conflicts and ensure healthy partner engagement

3. Ecosystem & Partner Collaboration

• Collaborate with ecosystem partners (e.g., CPU, GPU, storage, OS vendors) to develop integrated server solutions
• Strengthen joint go-to-market initiatives with strategic partners

4. Cross-functional Collaboration

• Work closely with R&D, supply chain, sales, and support teams to ensure product delivery and quality
• Align internal sales teams with channel strategy and product positioning
• Support execution of key projects and customer engagements

Requirements

Education & Experience

• Bachelor's degree or above
• 0 - 2 years of experience in IT hardware, servers, or infrastructure-related roles
• Experience in server product management and/or channel operations preferred
• Background in servers, data centres, cloud computing, or enterprise IT solutions is an advantage

Technical & Domain Knowledge

• Strong understanding of server architecture (CPU, memory, storage, RAID, networking, PCIe)
• Experience in solution design for use cases such as cloud, AI, edge computing, and databases
• Familiarity with IT channel models (distribution, SI partnerships, resellers) and channel policy design
• Knowledge of GTM strategy, pricing, and market analysis
• Awareness of industry trends (cloud, AI, big data, data centres)

Core Competencies

• Product strategy and planning
• Channel development and partner management
• Solution design and consultative selling
• Data analysis and market insights

Soft Skills

• Strong stakeholder management and cross-functional communication
• Ability to manage partners and influence without authority
• High ownership, execution focus, and resilience in a fast-paced environment
• Strong learning agility to keep up with evolving technologies

Tools & Language

• Proficient in PowerPoint (product presentations), Excel (data analysis), and Office tools
• Experience with ERP/CRM systems is a plus

Key KPIs

• Channel revenue, shipments, and collection performance
• Growth and activation of channel partners
• Channel product profitability and pricing control
• Partner satisfaction and training coverage
• Success rate of key channel-led projects