F&B BRANDS EXECUTIVE

A proactive and detail-oriented Brands Executive to support the growth, positioning, and execution of brand strategies within the F&B sector. The role involves managing brand campaigns, coordinating marketing initiatives, ensuring brand consistency across outlets, and supporting promotional activities to strengthen brand presence and customer engagement. Minimum 2 years of relevant experience in the F&B industry will be an advantage.

1. Brand Management

• Assist in developing and executing brand strategies to strengthen brand awareness and market positioning.
• Ensure consistent brand identity and messaging across all marketing materials, outlets, and digital platforms.
• Monitor brand performance and customer feedback to improve brand perception.

2. Marketing & Campaign Execution

• Plan, coordinate, and execute marketing campaigns, promotions, and product launches.
• Work closely with internal teams and external vendors to ensure smooth campaign implementation.
• Support seasonal promotions, festive campaigns, and in-store marketing initiatives.

3. Content & Communication

• Coordinate the development of marketing materials including digital content, promotional collaterals, and in-store displays.
• Assist with social media campaigns, partnerships, and promotional activities.

4. Outlet & Operations Coordination

• Work closely with outlet teams to ensure proper implementation of marketing campaigns and brand guidelines.
• Support new outlet openings and brand activations when required.

5. Market Research & Reporting

• Conduct competitor analysis and monitor market trends within the F&B industry.
• Track campaign performance and prepare reports to evaluate effectiveness.

1) Strong project coordination and organizational skills.

2) Good communication and interpersonal skills.

3) Creative thinking with attention to detail.

4) Ability to work in a fast-paced environment and manage multiple projects.

5) All other tasks assigned by HOD

Benefits

• Group Insurance
• Staff Purchase Discounts
• Birthday Leave