Digital Marketing Senior Exec (East/ MNC/ Electronics)

Job description

• Manage and optimise regional websites, including website strategy, content, features, user experience, performance and ongoing enhancements.

• Lead website and digital marketing activities for regional product launches and campaigns, covering planning, development, execution and performance measurement.

• Manage website content across regional markets and coordinate integrated website and social media campaigns with internal teams and external digital partners.

• Support regional social media content management and execution when required.

• Support regional SEO/AEO/GEO strategies, including content development, optimisation and continuous improvements in response to evolving AI-driven search behaviour.

• Analyse digital marketing performance using tools such as GA4, LiveChat and other marketing platforms, translating data into actionable business insights.

• Develop and maintain Power BI dashboards to support data-driven decision-making across regional teams.

• Integrate generative AI tools to improve content creation, campaign planning, marketing analysis and productivity.

• Manage and optimise AI virtual assistant capabilities to help regional teams generate actionable marketing insights.

• Support CRM and email marketing activities, including content development, customer journeys, customer behaviour analysis, segmentation and Customer Lifetime Value (CLV) analysis.

• Maintain customer databases and mailing lists in collaboration with relevant internal teams, and evaluate new CRM tools and capabilities.

• Ensure compliance with applicable data privacy policies and regulations.

• Manage marketing expenses, budgets, purchase orders and invoices.

• Perform other duties as assigned by management.
  

Requirements

• Minimum 2 years of digital marketing experience across multiple international markets, preferably APAC and/or MEA.

• Hands-on experience with CMS platforms, Google Analytics, Google Search Console and marketing automation tools such as Salesforce Marketing Cloud or equivalent.

• Strong analytical skills with the ability to identify trends and translate data into actionable recommendations.

• Able to manage multiple projects and deadlines in a fast-paced environment.

• Strong written and verbal English communication skills with good attention to detail and organisation.

• Proactive, resilient and self-driven, with the ability to work independently.
  

HOW TO APPLY:

Interested applicants, please click on “Apply Now” or submit your resume to [email protected]

We regret only shortlisted candidates will be notified.

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