Affiliate & Social Commerce Executive

We are looking for a proactive and digitally savvy Affiliate & Social Commerce Executive to support the growth of our affiliate marketing, creator collaborations, livestream commerce and AI-enabled content initiatives across TikTok Shop, Shopee and other emerging commerce platforms.

You will coordinate affiliates and creators, support livestream operations, manage product seeding, monitor campaign performance and assist in creating short-form content using AI-powered tools.

Fresh Diploma and Degree graduates with a strong interest in eCommerce, social commerce, creator marketing and AI are encouraged to apply. Training and guidance will be provided.

Key Responsibilities:

Affiliate, Livestream & Creator Coordination

• Coordinate affiliate partners, content creators, livestream hosts and agencies, including onboarding, communication, campaign participation and content submission timelines.
• Prepare campaign briefs, product information, promotional mechanics and content requirements, while tracking affiliate and creator engagement and maintaining relevant campaign records.

Livestream & Social Commerce Support

• Support the planning and execution of livestream campaigns and marketplace events, including schedules, product line-ups, vouchers, bundles, product tagging, affiliate links and promotional mechanics.
• Monitor key livestream and campaign metrics, including GMV, conversion rate, views, engagement rate, CTR, AOV, product performance and affiliate contribution.
• Prepare performance updates, monitor competitor and marketplace trends, and identify opportunities to improve engagement, conversion and sales performance.

Product Seeding & Sample Management

• Coordinate and track product samples for affiliates, content creators and livestream hosts, including requests, deliveries, usage and inventory records.
• Liaise with internal teams to ensure product availability and timely fulfilment.

AI Content, Short-Form Video & Livestream Support

• Create and support short-form content, product scripts, captions and creative concepts using AI-powered tools such as TikTok Creative Suite, Seedance, BytePlus, ChatGPT and Microsoft Copilot.
• Conduct and support AI-enabled or digital livestreams, including the setup of product information, scripts, visuals, promotional mechanics and call-to-action flows.
• Monitor AI livestream output and support improvements to content, product sequencing, viewer engagement and sales conversion.
• Ensure content aligns with brand guidelines, campaign objectives, marketplace requirements and product claims, while keeping up to date with new AI tools, livestream technologies and platform features.

Requirements:

• Diploma or Degree in Marketing, Business, Communications, Digital Media or a related field.
• Fresh graduates are welcome; 1–3 years of relevant experience in eCommerce, digital marketing, social commerce, livestream or marketplace operations, or content coordination is an advantage.
• Familiarity with TikTok Shop, Shopee, livestream operations, affiliate programmes or creator management is advantageous.
• Basic knowledge of content creation, copywriting, scriptwriting or video editing.
• Comfortable using digital tools, AI content tools, spreadsheets and marketplace dashboards.
• Proficiency in Microsoft Excel, Google Sheets, or similar reporting tools.
• Good analytical skills, with the ability to review performance data and identify practical improvement opportunities.
• Strong communication, coordination, follow-up and stakeholder management skills.
• Creative, resourceful, detail-oriented and able to manage multiple tasks in a fast-paced environment.