Strategic Marketing & Market Development Manager (APAC)
About this job
Location: Singapore
Industry: Semiconductor / Deep Technology
Reporting to: US-based Team / Management
Job Summary
We are seeking a dynamic and commercially driven Strategic Marketing & Market Development Manager to support the global growth and market development of our Silicon Photonics business.
Based in Singapore, this role will work closely with the US-based team and global stakeholders to drive market intelligence, customer engagement, strategic marketing and business development initiatives.
The successful candidate will serve as a key external-facing representative of the company, engaging directly with customers, technology partners and industry stakeholders. This role requires a strong combination of technology understanding, commercial awareness, strategic thinking and excellent interpersonal skills.
The ideal candidate will have experience in B2B technology marketing, market development, product marketing, strategy, business development or strategic partnerships within an international and multicultural environment.
Key Responsibilities
- Develop and execute strategic marketing and market development initiatives to support business growth and market expansion.
- Serve as a key company representative in Singapore and the APAC region, engaging directly with customers, partners and industry stakeholders.
- Build and maintain strong relationships with customers, strategic partners and key ecosystem players.
- Conduct customer meetings to understand market requirements, industry trends and emerging business opportunities.
- Gather market intelligence, customer insights and competitive information to support strategic decision-making.
- Work closely with the US-based team to align regional market activities with global business and technology strategies.
- Communicate market feedback, customer requirements and business opportunities to internal technical and management teams.
- Support product positioning, value proposition development and go-to-market strategies for technology solutions.
- Translate complex technical concepts into clear and compelling messages for customers, partners and business stakeholders.
- Collaborate closely with engineering, product, R&D and commercial teams to support customer engagement and market development activities.
- Represent the company at customer meetings, industry conferences, exhibitions and technology events.
- Prepare high-quality customer presentations, market analysis, strategic reports and marketing materials.
- Identify potential partnerships, market opportunities and new customer segments to support business growth.
Requirements
- Degree/ Master in Marketing, Business, Engineering, Science, Technology or a related discipline.
- At least 5 years of experience in strategic marketing, product marketing, market development, business development, partnerships or related commercial functions.
- Experience in a B2B technology, deep-tech or advanced manufacturing environment is highly preferred.
- Experience working in an international or multinational organisation.
- Strong customer-facing experience with the confidence and ability to engage senior-level customers and stakeholders.
- Excellent communication, presentation and relationship-building skills.
- Strong commercial awareness with the ability to understand technology-driven products and markets.
- Ability to effectively communicate and collaborate with both technical and non-technical stakeholders.
- Comfortable working independently in Singapore while collaborating closely with global teams across different regions and cultures.
- Strong analytical and strategic thinking capabilities.
Preferred Background
Candidates with experience in the following industries will have an advantage:
- Semiconductor
- Silicon Photonics
- Photonics / Optics
- Optical Communications
- Electronics
- AI Infrastructure
- Data Centre Technologies
- Advanced Manufacturing
- Deep Technology
Direct semiconductor marketing experience is advantageous but not mandatory. Candidates with strong B2B technology marketing, strategy, business development or market development experience from adjacent technology industries are also encouraged to apply.
Ideal Candidate Profile
We are looking for an internationally minded and commercially driven professional who is:
- Confident and polished in customer-facing environments.
- Comfortable representing the company externally to international customers and partners.
- Experienced in working across multicultural and multinational teams.
- Able to work effectively with US-based stakeholders and global teams.
- Strong in relationship management, communication and executive-level presentations.
- Able to bridge technical concepts with commercial and market requirements.
- Independent, adaptable and comfortable operating in a fast-growing technology environment.
For consideration, kindly submit your CV by clicking “APPLY NOW”
*Or email your resume to [email protected] for a confidential discussion*
*Only shortlisted candidates would be notified**
MTC Consulting Pte Ltd | 15C7752
EA. Registration No.: R22106554 | Lavonne Lai Nai Xiang
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Frequently asked questions
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The employer lists 8 000 – 12 000 $ for this role at MTC CONSULTING PTE. LTD. in Singapore. For comparison, the local market median is about 6 085 $ based on 26 065 similar offers.
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