Sales Manager

About Us

We are a well-established local food distribution SME with a lean, dynamic team. We serve a diverse range of customers including Modern Trade KAs, CVS, Prime, Institutions, Airlines, and the Restaurant sector. We are looking for a Sales Manager to develop and execute account strategies that deliver sustainable growth and business performance across key retail channels.

The Role

You will report directly under the Business Manager to drive the company's sales strategy, revenue growth, and key account management. You will be accountable for business performance, sales results and company’s key priorities and objectives. You will also work closely with Warehouse, Operations, and Merchandising teams to achieve company objective.

Key Responsibilities

• Strategy & Planning – Develop and execute the annual sales strategy to meet revenue and gross profit targets for assigned customers (Modern trade KA, CVS, Prime mart, Institution, Airlines, Restaurants, and others).
• Restaurant Sector Focus – Implement strategic sales plans specifically to expand our noodle product footprint in the Restaurant sector.
• Data-Driven Analytical Skill – Analyse sales data, market trends, and competitor activity to adjust strategies and capture opportunities.
• Key Account Management – Build and maintain strong, long-term relationships with key accounts and strategic partners.
• Budget & Trade Spend – Prepare and manage the sales budget, including trade spending and promotional activities.
• Negotiation – Negotiate contracts, pricing, and trading terms with customers within authorized limits.
• Internal Collaboration – Work closely with Warehouse & Operations to ensure optimal order fulfilment, inventory availability, and delivery issue resolution.
• Marketing & Purchasing – Liaise with Marketing/Purchasing on product launches, promotions, and supplier-led initiatives. Lead, prepare and present the new product listing to key retailers to ensure seamless product launches.
• Market Feedback – Provide market feedback to Management and suppliers to guide product assortment and procurement decisions.

What We Are Looking For

• Degree in Business, Marketing, or a related discipline

• Minimum 5 years of relevant sales experience in a similar role (food distribution, FMCG, or food service environment preferred).
• Advanced knowledge and understanding of the industry, market, competitors, and customer landscape
• Proven selling skills and demonstrated experience in key account management (Modern trade KAs, CVS, Prime mart, Institutions, Airlines, and/or Restaurant chains) within fast-moving consumer goods (FMCG)
• Strong negotiation, budgeting, data analysis skills and meticulous in details.
• Self-starter who thrives in an SME environment – comfortable with both strategy planning and hands-on execution.
• Proficiency in Microsoft Office productivity tools including Excel, Word, and PowerPoint
• Excellent relationship-building and communication skills.