MARKETING EXECUTIVE

Marketing Planning & Strategy

• Identify current market trends and customer preferences relevant to the company’s products and brands

• Support the planning and execution of marketing campaigns across all business arms with the sales team

• Prepare and maintain marketing content calendars aligned with key events, promotions, and product launches

• Ensure all marketing activities comply with brand guidelines and corporate identity standards.

Digital Marketing & Content Creation

• Manage and maintain the company’s social media platforms (Facebook, Instagram, TikTok, Google, etc.).

• Plan and execute digital campaigns, paid ads, and social content to drive awareness and engagement.
  

Branding, Events & Public Relations

• Liaise with media partners, influencers, and brand collaborators to increase exposure and engagement.

• Support the organization of marketing events, roadshows, open houses, and partnerships with lifestyle or industry platforms.

• Capture event highlights for use in social media, press releases, and internal communications.

• Maintain and update marketing collateral, product photos, and promotional materials.

• Ensure consistent visual presentation and messaging across showrooms and service centres.

Reporting & Performance Tracking

• Prepare monthly marketing performance reports, including campaign results, leads generated, and engagement metrics.

• Monitor ROI for marketing activities and recommend improvements to enhance effectiveness.

• Analyse data to identify trends and opportunities for future marketing initiatives.