Customer Sales Manager
About this job
SALES MANAGER
Foreign Domestic Worker (FDW) Employment Agency
Job Description
We are looking for a Sales Manager to lead our FDW recruitment and placement sales activities. The successful candidate will be responsible for generating new employer clients, understanding their household requirements, matching suitable FDWs, and ensuring a smooth and compliant placement process from initial enquiry through deployment and after-sales support.
Key Responsibilities
1. Sales & Business Development
- Develop and implement sales strategies to achieve monthly and annual sales targets.
- Generate new employer leads through referrals, networking, digital marketing, partnerships, and other business development activities.
- Conduct consultations with prospective employers to understand their household needs and hiring requirements.
- Prepare quotations, explain agency services and fees, and follow up on enquiries to convert leads into clients.
- Build and maintain strong relationships with existing and prospective employers.
- Monitor sales performance, pipeline, conversion rates, and customer feedback.
- Identify opportunities to increase FDW placements and grow the agency's client base.
2. FDW Sourcing & Matching
- Source, screen, and recommend suitable FDWs based on employers' household requirements, preferences, and job scope.
- Review FDW biodata, experience, skills, language abilities, and employment history.
- Coordinate interviews between employers and FDWs and facilitate the selection process.
- Provide employers with accurate and relevant information to support informed hiring decisions.
3. Application & Placement Management
- Advise employers on application procedures, required documentation, and pre-employment requirements in accordance with current Singapore manpower regulations.
- Coordinate and monitor the processing of work permit applications, employment contracts, and related documentation.
- Coordinate FDW medical examinations, orientation, insurance, and other pre-deployment arrangements.
- Ensure that all required documents are properly completed and submitted within the required timelines.
- Follow up with employers, FDWs, overseas recruitment partners, and relevant parties to ensure smooth deployment.
4. Customer Service & After-Sales Support
- Provide ongoing support to employers and FDWs after placement.
- Assist in resolving employment-related concerns, misunderstandings, and conflicts professionally.
- Follow up with employers to ensure satisfaction and address service issues promptly.
- Manage contract renewals, replacements, transfers, and other post-placement matters where applicable.
- Maintain positive and professional relationships with clients to encourage repeat business and referrals.
5. Compliance & Administration
- Maintain accurate and up-to-date records of employer clients and FDWs in accordance with applicable requirements.
- Ensure all sales, recruitment, placement, and documentation processes comply with Singapore employment agency regulations and company policies.
- Handle client and FDW information with confidentiality and professionalism.
- Ensure all transactions are conducted ethically, transparently, and in accordance with applicable laws and industry standards.
- Keep updated on relevant changes to Ministry of Manpower (MOM) requirements and employment agency regulations.
- Work closely with management and operations staff to ensure proper documentation and smooth execution of each placement.
6. Team Leadership
- Lead, coach, and motivate the sales and recruitment team to achieve performance targets.
- Set individual and team sales KPIs and monitor performance.
- Train team members on sales techniques, customer service, FDW matching, and compliance requirements.
- Conduct regular sales reviews and provide guidance to improve conversion and customer satisfaction.
- Coordinate with recruitment, administration, and overseas partners to improve overall operational efficiency.
Essential Requirements
- Minimum 2–3 years of experience in sales, recruitment, employment agency, domestic worker placement, or a related industry.
- Proven track record in sales and business development, preferably in the FDW/employment agency sector.
- Strong communication, negotiation, and interpersonal skills.
- Good knowledge of the FDW recruitment and placement process in Singapore.
- Familiarity with MOM employment agency requirements and regulations is highly preferred.
- Strong customer service and problem-solving skills.
- Able to handle difficult clients and employment-related issues professionally.
- Strong organisational and administrative skills with attention to detail.
- Able to work independently and meet sales targets.
- Comfortable using Microsoft Office, WhatsApp, CRM systems, and other digital tools.
Leadership & Sales Competencies
- Target-driven and results-oriented.
- Strong ability to generate and convert leads.
- Excellent negotiation and closing skills.
- Confident in conducting employer consultations and presentations.
- Ability to build long-term client relationships.
- Strong team leadership and coaching abilities.
- Proactive, resourceful, and able to identify new business opportunities.
- Professional, trustworthy, and committed to ethical recruitment practices.
Preferred
- Previous experience working in a Singapore Employment Agency / FDW agency.
- Existing network of employer clients or business contacts.
- Experience managing a sales or recruitment team.
- Knowledge of FDW source-country recruitment processes.
- Experience handling FDW transfers, replacements, renewals, and employer/FDW disputes.
Key Performance Indicators (KPIs)
The Sales Manager will be assessed based on:
- Monthly FDW placement targets.
- Number of new employer clients acquired.
- Lead-to-client conversion rate.
- Sales revenue generated.
- Client retention and repeat business.
- Referral generation.
- Customer satisfaction.
- Compliance and accuracy of documentation.
- Team sales performance.
- Timeliness and efficiency of placement processing.
Market insight
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Frequently asked questions
What salary can I expect?
The employer lists 8 500 – 11 000 $ for this role at HOMECARE MAIDS PTE. LTD. in Eunos. For comparison, the local market median is about 5 634 $ based on 3 104 similar offers.
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Where can I see employment type and work format?
Key conditions are shown above the description. You can also open related listings for HOMECARE MAIDS PTE. LTD. and Eunos.

