Senior Sales Executive - Business Development

B2B Sales | Business Development | HORECA | Food Service | FMCG | Fresh Produce | Retail

BUILD BUSINESS. WIN CUSTOMERS. GROW SALES.

Green Harvest Pte Ltd is a high-tech hydroponics vegetable farm supplying fresh leafy vegetables to supermarkets, restaurants, HORECA, food-service operators and other business customers across Singapore.

If you are a result-driven professional who enjoys opening new accounts, winning customers and growing business, we want to hear from you.

WHAT YOU'LL DO

Sales & Business Development

• Develop new B2B customers across HORECA, food service, catering, supermarkets and retail.

• Prospect through calls, customer visits, referrals, networking, market research and events.

• Build relationships with buyers, chefs, purchasing teams and key decision-makers.

• Present products, arrange samples/trials, follow up quotations, negotiate and convert prospects into orders.

• Grow existing accounts through repeat orders, additional SKUs and new sales opportunities.

• Maintain an active sales pipeline and track leads, quotations, trials and conversions.

Marketing & Market Development

• Support product/SKU launches, promotions, festive campaigns, sampling and customer engagement activities.

• Monitor competitor pricing, products, packaging, promotions, market trends and customer demand.

• Follow up campaign leads and product trials, turning customer interest into sales opportunities.

WHAT WE'RE LOOKING FOR

• 3+ years' experience in Sales, Business Development or a customer-facing commercial role.

• Experience in HORECA, F&B, Food Service, FMCG, Fresh Produce, Supermarket or Retail is advantageous, but candidates with strong transferable sales experience from other industries are encouraged to apply.

• Suitable mid-career candidates looking to transition into the food, fresh produce and agri-food sector are welcome to apply

• Proven ability in new customer acquisition, prospecting and account development.

• Strong communication, negotiation, follow-up and relationship-building skills.

• Proactive, commercially driven and comfortable with field sales and customer visits.

• Basic Excel / Google Sheets / email / WhatsApp skills.

• Own vehicle preferred for customer and market visits.

WHY GREEN HARVEST?

📈 Own your sales pipeline and results.
🤝 Work closely with management and influence commercial growth.
🥬 Represent locally grown fresh produce from a Singapore high-tech hydroponics farm.

YOUR MISSION

PROSPECT → MEET → SAMPLE → QUOTE → CLOSE → GROW