Digital Marketing Executive - PAID ADS

Company Description

SONAK Group is a global leader in the intersection of sports, fashion, and lifestyle, with a strong presence in the Philippines and Singapore. Established in 1972 with the exclusive distribution of Mikasa sports products, SONAK has since expanded to represent renowned brands such as ASICS, Onitsuka Tiger, Molten, and Mueller Sports Medicine. The company is driven by a passion for an active lifestyle and a commitment to quality, catering to customers who value both performance and style. SONAK's dedication to innovation and excellence has made it a key player in the growing athleisure industry, continuously reshaping the way sport and fashion are experienced globally.

About the Role

We are looking for a dynamic and results-driven Digital Marketing Executive to support the growth of our brands across digital channels. This role combines social media, performance marketing, CRM, and stakeholder management, making it ideal for someone who enjoys both creativity and data-driven decision-making.

Key Responsibilities

• Plan and execute digital marketing campaigns across social media, paid media, email, and CRM channels to drive brand awareness, engagement, and sales.
• Develop relevant and trend-driven social media content plans while ensuring alignment with brand positioning and campaign objectives.
• Manage and optimize advertising campaigns across Meta, Google, and TikTok platforms, with a focus on maximizing return on investment.
• Plan, execute and support email marketing and customer retention initiatives, including member communications, promotional campaigns, and customer lifecycle journeys.
• Work closely with external agencies and partners by providing campaign briefs, reviewing deliverables, and ensuring timely execution.
• Coordinate with E-commerce, IT, Brand Communications, Retail Operations, and Brand Principals to successfully deliver marketing initiatives and promotional campaigns.
• Track campaign performance, analyze results, and provide actionable recommendations for continuous improvement.
• Support store activations, sporting events, product launches, and seasonal campaigns, including weekend participation when required.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 2–5 years of experience in digital marketing, performance marketing, CRM, or a similar role.
• Hands-on experience with Meta Ads, Google Ads, and TikTok Ads.
• Experience with email marketing platforms and customer engagement campaigns.
• Familiarity with loyalty programs and CRM platforms is an advantage.
• Ability to manage multiple priorities in a fast-paced environment.
• Passion for sports and active lifestyle brands is highly desirable.
• Positive, proactive, and collaborative mindset with a willingness to support events outside regular working hours when required.
• Demonstrates curiosity and willingness to continuously learn and adapt to evolving digital and AI landscapes.