SALES MANAGER

Job Summary

The Sales Manager leads and develops the sales team, collaborating with Operations, Culinary, Finance, and other departments to deliver customer requirements effectively and profitably while driving sales performance and pipeline growth.

Responsibilities

• Lead and develop the sales team to enhance sales capabilities and product knowledge for improved performance
• Collaborate cross-functionally with Operations, Culinary, Finance, and other departments to meet customer requirements profitably
• Monitor overall sales performance against budgets and forecasts to ensure financial targets are met
• Track individual sales performance and pipeline development to identify growth opportunities
• Conduct regular sales meetings and performance reviews to align team goals and improve outcomes
• Provide actionable guidance on prospecting, negotiation, proposal preparation, and customer management to secure new business
• Forecast food and beverage needs accurately to support operational planning and budgeting
• Apply strong understanding of sales costing, pricing, and margin management to optimize profitability
• Utilize restaurant management software and related computer applications effectively to support sales operations
• Demonstrate exceptional organizational, leadership, problem-solving, communication, negotiation, and presentation skills to drive sales success

Preferred competencies and qualifications

• Diploma or Degree in Sales, Business, Hospitality, F&B Management, or a related discipline
• Minimum 5 years of relevant sales or business development experience, preferably within catering, hospitality, F&B, or related industries
• Proven track record in achieving sales targets and securing new business
• Experience in institutional or corporate catering
• In-depth knowledge of the food industry