Sales & Marketing Director

Job Summary

This role encompasses Sales & Business Development, Marketing & Brand Management, Commercial & Strategic Management, and Leadership & Management responsibilities. You will develop and execute sales strategies to achieve revenue and profitability targets, identify new business opportunities and partnerships, and build relationships with key clients and strategic partners. You will oversee the company's overall marketing and brand strategy, plan and execute digital, social media, advertising and promotional campaigns, and manage the company's online presence. You will establish annual sales and marketing plans, KPIs and budgets, evaluate pricing and positioning to maximise revenue, and work with senior management on business expansion and growth strategies. You will lead and supervise the sales and marketing team, set KPIs and monitor performance, and collaborate across departments to ensure commercial objectives are achieved.

Responsibilities

• Develop and implement sales strategies to meet revenue and profitability goals
• Identify and secure new business opportunities, partnerships, corporate accounts, and revenue streams
• Build and sustain relationships with key clients, corporate customers, and strategic partners to support business growth
• Design and launch promotions, packages, and sales initiatives to boost customer acquisition and retention
• Monitor sales performance, analyze market trends, and assess competitor activities to inform strategic decisions
• Prepare accurate sales forecasts, budgets, and periodic performance reports for management review
• Develop and manage the company’s marketing and brand strategy to enhance market presence
• Plan and execute digital, social media, advertising, and promotional campaigns to increase brand awareness
• Manage the company’s online presence ensuring consistent brand messaging across all platforms
• Lead, supervise, and set KPIs for the sales and marketing team, monitoring their performance to achieve targets
• Collaborate with cross-functional teams to align commercial objectives and support business expansion