Marketing Specialist, APAC

We're looking for a Marketing Specialist, APAC for our flagship B2B SaaS software portfolio. You will report to the Marketing Director.

You will collaborate closely with APAC Marketing and Sales leaders to develop and execute quarterly and annual marketing plans, ensuring regional initiatives align with global marketing priorities and support business growth objectives.

This is a Permanent Full-Time position, to be based in Shenton Way, Singapore (hybrid working arrangements, working from home 3 days per week).

ABOUT THE ROLE

• Develop and execute a field marketing plan in line with overall business objectives for the APAC region.
• Conduct in-depth market research to comprehend regional trends and competitive landscapes, shaping targeted marketing campaigns.
• Implement comprehensive ABM campaigns, covering emails, nurturing, webinars, events, landing pages, and digital advertising, to drive lead generation and support sales efforts.
• Collaborate closely with the content and product marketing team to craft compelling and personalized materials, ensuring messaging resonates with the target audience.
• Foster seamless alignment between marketing and sales efforts by working closely with local sales teams, channel partners, and other stakeholders.
• Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives, continuously optimizing strategies for improvement.

ABOUT YOU

• Diploma or degree in Marketing, Business or a related field.
• Fresh graduates are welcome to apply. Internship experience in marketing, digital marketing at SaaS/technology companies is a plus.
• Interest in B2B, technology, or SaaS marketing.
• Exposure to marketing automation platforms and CRM tools (e.g., Marketo, Salesforce) is an advantage.
• Communication: Effective verbal and written communication skills.
• Project Coordination: Skills in coordinating and managing marketing projects.
• Time Management: Proficiency in managing multiple tasks and deadlines.
• Willingness to travel within the APAC region as needed.

ABOUT US

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180countries, maintains operations in over 40 countries, and employs approximately21,100 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. More at www.wolterskluwer.com.

We believe that great people deserve great support. You’ll enjoy:

• Competitive compensation package
• Medical coverage for you and your family
• Flexible working hours and Work-from-Anywhere options to support better work-life balance
• Learning & development opportunities to grow your career
• Paid annual leave and volunteer time off
• A comprehensive wellness program
• A stable, global organization with strong market recognition and continuous innovation