MARKETING MANAGER

Job Description

1. Formulate and execute the company's overall digital marketing strategy, covering cross-border social media marketing, brand promotion, client acquisition, and project ROI optimization.

2. Assume full responsibility for the operations and marketing of core business areas (short-video production, live-streaming services, cross-border influencer collaborations, and media promotion).

3. Manage client requirements, project quotations, business negotiations, and long-term relationship maintenance; independently develop global brand client resources.

4. Monitor industry trends, competitor strategies, and overseas social media algorithm updates; optimize marketing plans and adjust promotional strategies in real-time to enhance brand exposure and client conversion rates.

5. Coordinate with internal production, operations, and sales teams to oversee project implementation and execution; compile marketing data reports and conduct regular data analysis and strategy iterations.

6. Manage the marketing team's daily operations, task allocation, process supervision, and performance assessment; streamline workflows and standards, and establish standardized systems for marketing promotion, client acquisition, and material production.

7. Oversee the shaping of the company's external brand image; manage and optimize corporate promotional materials, business profiles, service packages, case study portfolios, promotional assets, and content for the official website and social media channels.

8. Align with the company's overall development plan and execute tasks assigned by management, such as market expansion, brand upgrading, business pilots, and new project incubation.

Proficient in the end-to-end process of overseas cross-border marketing; skilled in cross-border brand promotion, content marketing, event planning, and traffic optimization techniques; capable of independently executing comprehensive overseas marketing campaigns.

Requirements

Possess the ability to integrate resources across cross-border media, overseas KOLs/influencers, and marketing channels; capable of independently building a marketing resource pool, optimizing channel structures, and eliminating inefficient resources to support market expansion and business upgrades.

Possess strong capabilities in team coordination, task allocation, process control, and performance assessment; skilled in cross-departmental collaboration and efficient liaison with content, operations, and execution teams to ensure the successful end-to-end delivery of all marketing and client projects. Willing to work any shift;

Able to work in a fast-paced environment;

Able to multitask, prioritize, and manage time efficiently;

Works well both in a team and on individual tasks;

Available to work early mornings, nights, weekends, and public holidays;

Please note that only shortlisted candidates will be notified.