Campaign Operations Leader - TikTok Local Services

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Responsibilities
Team Introduction

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

Responsibilities:

1. Develop and execute campaign and event strategies for TikTok Local Services based on business goals, coordinating creator, merchant, and platform resources to drive growth.

2. Own end-to-end campaign management, including target setting, budget coordination, resource allocation, execution, and post-campaign review.

3. Track and analyze campaign performance, with focus on net new orders, GMV uplift, order acquisition rate, conversion rate, and conversion cost, and turn insights into scalable operating strategies.

4. Partner closely with Creator Operations, Product, and Merchant Business Development teams to optimize content distribution, merchant participation, and campaign effectiveness.

5. Build and improve campaign mechanisms, workflows, and team execution standards to support business expansion.

Qualifications
Minimum Qualifications:

- Bachelor’s degree in Marketing, Business, Operations, Communications, or a related field.

- Minimum 5 years of experience in campaign marketing, marketing operations, business operations, or growth operations.

- Experience owning end-to-end campaign execution, including at least three of the following: planning, target setting, budget coordination, resource allocation, execution management, and post-campaign analysis.

- Experience in local services, lifestyle, e-commerce, marketplace, or content platform businesses.

- Experience driving cross-functional initiatives involving creator, merchant, and platform teams to deliver business outcomes.

- Professional proficiency in Mandarin and English, including demonstrated ability to conduct contract negotiations and draft business communications for clients in Mainland China.

- Experience building, managing, or mentoring teams in a business, operations, or campaign environment.

Preferred Qualifications:

- Experience supporting merchant growth, merchant activation, or user growth through integrated campaign strategies.

- Experience developing repeatable campaign playbooks, operating mechanisms, or scalable execution processes.

- Experience presenting campaign results or business recommendations to senior cross-functional stakeholders in fast-paced organizations.

- Experience using campaign or business performance data to evaluate results and drive optimization, including metrics such as orders, GMV, conversion rate, or conversion cost.