Digital Marketing Manager

A Digital Marketing Manager plans, manages, andevaluates online marketing campaigns to grow a brand's presence and drivecustomer sales.

Job Summary

We are seeking a data-driven and creative Digital Marketing& Growth Manager to drive our brand’s expansion, acquire high-qualityleads, and launch new projects. In this role, you will leverage new mediachannels to identify potential customers, discover high-performing advertisingplatforms, and create engaging visual content (including short videos). Youwill also oversee ad budgets, calculate ROI, mitigate marketing risks, and usesocial media to recruit creative talent.

Key Responsibilities

• Strategy & Planning: Design and execute digital marketing plans across SEO, SEM, email, and social media.
• Campaign Management: Lead online promotions from the idea phase through execution and tracking.
• Data Analysis: Measure performance metrics (ROI, CPC, and conversion rates) to optimize future spending and results.
• Team Leadership: Supervise internal marketing staff or work directly with external agencies.
• Budget Control: Allocate funds and manage marketing budgets efficiently. [1, 2, 3, 4]

Required Skills & Qualifications

• Analytical Skills: Ability to interpret consumer metrics, web traffic, and market trends.
• Technical Knowledge: Familiarity with modern digital marketing tools, software, and platforms.
• Communication: Strong interpersonal skills for cross-functional teamwork and clear reporting.
• Experience: Proven history in digital campaign management or a related marketing role.

Key Responsibilities

1. New Media Lead Generation & Platform Discovery

• Utilize new media channels (e.g., LinkedIn, Meta, TikTok, YouTube, and industry-specific platforms) to identify, target, and acquire potential customers (leads).
• Research, test, and identify highly effective media platforms and advertising channels for launching the company’s new projects.

2. Campaign Strategy, Schedule, & Optimization

• Design comprehensive ad deployment strategies, including precise audience targeting, platform selection, and optimal posting/launch timelines.
• Constantly monitor ad performance and adjust schedules and platforms based on real-time audience engagement data.

3. Creative Direction, Content Design, & Short VideoProduction

• Independently design or direct the creation of compelling digital advertisements.
• Produce, edit, and deploy high-converting short videos tailored for modern social media algorithms.

4. Data Analytics, ROI Tracking, & Reporting

• Calculate and analyze the correlation between advertising spend and performance outcomes (ROI, CPA, CAC, and conversion rates).
• Provide data-backed recommendations and strategic suggestions to senior management to optimize marketing budgets.

5. Risk Assessment & Crisis Management

• Conduct thorough risk assessments (risk evaluation/风险评估) for all advertising campaigns, ensuring brand safety, compliance with platform policies, and data privacy regulations.
• Identify potential marketing bottlenecks or public relations risks and establish mitigation plans.

6. Talent Acquisition via New Media

• Actively scout, identify, and recruit creative talent (e.g., freelance designers, video editors, influencers, content creators) directly through social media and digital networks to scale production.

Requirements & Qualifications

• Experience: Proven experience as a Digital Marketing Manager, Growth Hacker, or a similar role with a strong portfolio of lead generation and project launches.
• Video & Design Skills: Hands-on experience with video editing tools (e.g., CapCut, Premiere Pro) and graphic design tools (e.g., Canva, Photoshop) for short-form video content.
• Analytical Mindset: Proficient in Google Analytics, ad managers (Meta, Google, TikTok), and Excel for calculating precise ROI and marketing metrics.
• Risk Aware: Strong legal and cultural awareness regarding advertising compliance, copyright laws, and brand risk evaluation.
• Communication: Excellent communication skills to both pitch strategic recommendations to executives and recruit talent online.