JUNIOR BRAND/MARKETING MANAGER

Company Overview

BestinBrands is the leading authorized distributor ofmore than 100 brands in Bangladesh across 3 categories:

- Luxury beauty categories (fragrances/skincare/makeup) working with all the major beauty groups including LVMH (Kenzo, Givenchy, Bvlgari…), COTY (CK, Hugo Boss, Chloe, Marc Jacobs…) Interparfums (Coach, KateSpade, Karl Lagerfeld…), Puig (Paco Rabanne, Caroline Herrera, Jean Paul Gaultier Penhaligon’s…) Shiseido (Narciso Rodriguez, Issey Miyake…) EsteeLauder (Kilian Paris, Edition des parfums Frederic Malle, Jo Malone…) Clarins…

- Food & Beverage: Haribo, Barilla

- Toys: Lego, Crayola

BestinBrands is specialized in distributing, marketing and developinginternational brands in Bangladesh with a proven track record since 2000.

The mission of BestinBrandsis to connect Bangladeshi consumers to international brands by constantly diversifying and curating new brands and products.

We have a workforce of 350 persons based in Dhaka (including 25 persons under the marketing team) and the team in Singapore is composed of 20 persons.

As the brands portfolio is growing, we are looking for a Junior Brand/Marketing Manager based in Singapore to take over some brand management.

JUNIOR BRAND/MARKETING MANAGER

Main responsibilities:

Reporting to the Marketing Director, the Junior Brand/Marketing Manager is responsible for a group of brands.

He or she makes the link between the international brand principals and the local brand team based in Bangladesh.

Duties and responsibilities

Brand management

• Build and execute the yearly brand marketing plans
• Design presentations and marketing reports to share with the brands
• Prepare pitch book for new potential brands (marketing section of the business plan)

Operational marketing

• Build and implement the 360 launch plans for new brands/product launches
• Oversee the execution of all the marketing activities (ABT and BTL) and ensure the local team has the necessary brand assets to execute on time, with high standards and in line with the guidelines
• Coordinate and follow up the training activities with the training team
• Analyse the performance of the marketing activities and define appropriate KPI

Marketing research

• Conduct some ad-hoc marketing analysis
• Search for market information and data in Bangladesh
• Analyse consumers trends and expectations according to different categories and needs (beauty/F&B/toys, sport,home...) and identify some gasps for new brand opportunity

Corporate Training and marketing

• Bring some support to the training team to design some modules for the corporate trainingprogram

• Participate in writing some content for the revamping of the BestinBrands website
  

Requirements

• Minimum bachelor’s degree in marketing or business
• At least 3 years of experience in brand management
• Previous experience in the beauty/luxury/FMCG industries is an advantage
• A team player with a positive attitude
• Highly organized with strong ability to multi-task
• Problem solving, efficient time management skills and able to work independently
• Creative, meticulous with an eye for details and aesthetics
• Able to work in a multi-cultural environment
• Proficiency in English, both written and spoken
• Strong computer skills including PowerPoint, Word, Excel.