Social Media and Community Manager

Hey Co Group Pte Ltd is not your typical F&B group—we’re a collective of bold dining concepts built around culture, creativity, and community. From vibrant Korean BBQ spots to modern cafés and experiential dining, we create spaces people don’t just eat in—they connect in.

We’re now looking for a Social Media and Community Manager who lives and breathes culture, understands people, and knows how to turn great ideas into unforgettable experiences.

Key Responsibilities

1. Content Creation & Execution

• Plan and execute weekly content shoots across outlets
• Capture: Food & drinks (hero content), customer vibes & crowd, behind-the-scenes and staff personality content
• Produce: Short-form videos (TikTok / Instagram Reels) and
• Daily posts & stories

2. Platform Management

Manage and grow:

• Instagram
• TikTok
• Xiao Hong Shu (小红书)
• Adapt content to each platform:
• TikTok → Trend-driven, viral content
• Instagram → Brand storytelling & aesthetics
• XHS → Discovery & lifestyle content

3. KOL / Influencer Marketing

• Identify and outreach to influencers (local & Chinese audience)
• Coordinate tastings and collaborations
• Track performance and ROI

4. Campaign Execution

Work with Head of Brand to execute:

• Promotions (e.g. happy hour, new menu launches)
• Seasonal campaigns
• Events & activations

5. Team Collaboration

Work closely with:

• Designer (visuals & creatives)
• Community Manager (engagement & replies)
• Head of Brand (strategy & direction)

6. Performance & Optimization

Track:

• Views, reach, engagement
• Content performance
• Identify winning content and scale quickly
• Stay updated with trends and platform changes
• KPIs (Success Metrics)
• Consistent content output
• Growth in engagement and followers
• High-performing / viral content
• Campaign execution speed
• Contribution to brand awareness and traffic

7. Community and Loyalty Task

• Google reviews, answering messages, managing the hello@emails.
• Backend help with the integrations, Eber, liaising with dining platforms
• Menu updates across all platforms
• KOL outreach, coordinating with outlet on the visits