Sales Executive

Job Title

Sales Executive

Reports To

Sales Manager

Location

Singapore, based

Department

Sales - Singapore

Experience Level

1-3 years in sales

About Tendo

Tendo Innovations is a Singapore-headquartered systems integrator spanning Infrastructure, Networking, Cyber Security, Audio Visual and Extra-Low Voltage (ELV), delivered turnkey under one roof. We take a Customer-First approach: we make IT simple, and we build relationships that last.

About the Role

The Sales Executive supports the sales team in generating and progressing new business, building the foundation for a career in enterprise IT sales. This is a hands-on, coached role: you will learn Tendo's full practice area while developing your own pipeline under the guidance of a Sales Manager.

What You'll Do

● Identify and reach out to prospective clients through cold calling, email out reach and networking.

● Set up qualified appointments and discovery meetings for the sales team.

● Support senior sales staff in preparing quotations, proposals and presentations.

● Follow up on outstanding quotes and proposals to keep opportunities moving.

● Maintain accurate, up-to-date records in the CRM, including next steps for every opportunity.

● Build a working understanding of Tendo's practice areas (Infrastructure, Cyber Security, Audio Visual, ELV) well enough to have an informed first conversation with a client.

● Progress and close smaller opportunities independently as you gain experience.

● Attend product and vendor training sessions to build technical sales knowledge.

What You Bring

● 1-3 years of sales experience; B2B or IT-related sales is an advantage but not required.

● A genuine interest in and basic understanding of IT is preferred; you do not need to be technical, but you should be comfortable learning technical products.

● Strong communication and interpersonal skills, comfortable speaking with clients at all levels.

● Good spoken and written English; Mandarin is a plus for engaging Greater China-linked clients.

● Comfortable with CRM tools, Excel and basic sales reporting.

● A diploma or degree in business, IT, engineering or a related field is preferred but not essential.

● Resilient and target-driven, comfortable with a role that involves regular out reach and follow-up.

● Willing to travel locally for client meetings.

Who We're Looking For

We are after someone who is genuinely driven and motivated, with the hunger to build a real career in sales rather than just fill a role. You should be coachable and willing to learn, comfortable picking up new product knowledge quickly, and not afraid of the rejection that comes with prospecting. A positive attitude and persistence matter more than a polished sales resume at this stage.

Growth and Development

This role is designed as a launchpad. With structured coaching and product training, a strong performer can grow into a full Sales Account Manager or Business Development role within Tendo.