Marketing Manager

Marketing Manager
Working Days: 5 days
Location: Redhill
Salary: $8000-$12000

Role Overview

We are looking for a results-driven Marketing Manager to lead our overall marketing strategy and growth initiatives, with a strong focus on lead generation, customer acquisition, and revenue growth.

The role covers both general marketing and performance marketing, with qualified lead generation as a core KPI. You will be responsible for building campaigns, strengthening the brand, driving customer acquisition, and improving the overall marketing funnel.

Key Responsibilities

1. Marketing Strategy & Growth

• Develop and execute marketing strategies aligned with business and revenue goals.

• Plan and manage monthly marketing campaigns, promotions, content, and customer acquisition initiatives.

• Identify new channels, partnerships, and opportunities for growth.

• Monitor market trends, customer behaviour, and competitors.

2. Lead Generation & Performance Marketing

• Own and deliver monthly qualified lead targets through Meta, Google, and other digital channels.

• Manage and optimise campaigns to achieve target CPL, CAC, and ROAS.

• Continuously test audiences, creatives, offers, landing pages, and messaging.

• Improve lead quality and conversion, not just lead volume.

3. Brand & Campaign Management

• Oversee brand positioning, social media, content, promotions, events, and digital marketing activities.

• Ensure marketing campaigns are consistent, creative, and commercially focused.

• Work with internal teams and external partners to execute campaigns effectively.

4. Funnel & Sales Conversion

• Work closely with Sales to improve lead response, booking, trial attendance, and conversion rates.

• Identify and solve gaps across the marketing and sales funnel.

• Develop initiatives for customer retention, reactivation, and referrals.

5. Reporting & Team Management

• Track and report on leads, CPL, spend, conversion, CAC, ROAS, and sales ROI.

• Manage marketing budgets and allocate resources based on performance.

• Lead internal marketing resources, agencies, and external partners where required.

• Take ownership of results and drive continuous improvement.

What Success Looks Like

• Qualified lead targets consistently achieved.

• CPL and CAC controlled and improved.

• Marketing contributes measurable sales and revenue growth.

• Campaigns are continuously tested and optimised.

• Stronger brand presence and customer engagement.

• Fast, data-driven decisions when performance changes.

Candidate Requirements

• Strong experience in performance marketing and lead generation.

• Hands-on experience with Meta Ads and Google Ads.

• Strong understanding of CPL, CAC, ROI

• Experience across broader marketing functions such as branding, content, campaigns, and CRM.

• Analytical, commercially minded, and results-oriented.

• Able to think strategically while remaining hands-on.

• Strong ownership and ability to work independently.