Senior Marketing Manager

The role

Finmo has built a great deal and explained very little of it. Three products, three audiences, and no single story that ties them together. Your job is to decide how Finmo is understood - by the market, by the press, and by the finance leaders we want to reach - and then to go and make it true.

This is a senior individual contributor role. The scope is both strategic and executional: you will own the narrative, the messaging and the public face of the company. But there is no team beneath you and no existing agency on retainer. You will write the op-eds, place the stories, brief the designers and ghostwrite for our founders yourself. If you want a broad remit and are happy to do the work with your own hands, this is a strong fit.

Narrative and messaging

• Finmo's corporate narrative and brand architecture - the story that holds three product streams together without flattening what makes each one different

• Product messaging and message testing - the words, the proof points, and the evidence for which of them actually land

Communications

• PR and media relations, run in-house - you own the relationships, the pitches and the placements, with wire distribution where an announcement warrants it

• Awards and submissions across our markets

Founder and executive profile

• Founder and executive visibility, including ghostwriting for our CEO and founding team - this is currently one of our strongest sources of inbound and it is under-managed

• Speaking slots and panel placements at the conferences and industry events that matter

Thought leadership and proof

• Thought leadership across treasury, payments, stablecoins and AI - the education layer that makes a complex product legible to a CFO

• Case studies and customer stories that give sales something credible to put in front of a prospect

Launches and product messaging

• Product launch management - go-to-market planning and execution for named launches, from positioning input through channel plan to post-launch review

• Sales narrative and customer-facing collateral - the pitch story, one-pagers and the assets the commercial team actually uses

• Feature and release communications

Flagship events

• Finmo's presence at tentpole events - Singapore FinTech Festival, Money20/20 and their equivalents - accountable for the meetings booked and the pipeline they produce

• Event format, curation and guest-list standards across our programme - who is in the room, why they came, and what makes it worth their evening. Our Integrated Marketing Manager runs delivery; you set the standard

• Eight or more years in B2B brand, communications or integrated marketing, ideally in fintech, payments or another category that is hard to explain

• Proven narrative and positioning work - you have taken a complex proposition and made a specific audience care about it

• PR run without an agency behind you: your own media relationships, your own pitches, your own placements

• Ghostwriting for executives, and the judgement to write in someone else's voice convincingly

• At least one launch you owned end to end, with a commercial number attached to it

• A writer. This role involves writing every day and there is nobody to delegate it to

• Comfort building the first version of something rather than improving the fifth