Regional General Marketing Manager

Job Summary

Lead regional marketing efforts across Asia Pacific by developing strategies, managing campaigns, and guiding teams to achieve business growth and brand alignment in a multinational environment.

Responsibilities

• Develop and execute regional marketing strategies aligned with business objectives and brand priorities across Asia Pacific markets
• Lead, coach, and develop a team of regional and local marketing professionals to drive high-performance outcomes and achieve business goals
• Plan, manage, and execute integrated marketing campaigns across digital, social media, CRM, retail, events, and partnerships to maximize reach and engagement
• Collaborate with country project teams to ensure effective localization and execution of regional marketing initiatives
• Manage regional marketing budgets to allocate resources efficiently and maximize business impact
• Manage relationships with external agencies, media partners, creative vendors, and marketing service providers to ensure quality and timely delivery
• Oversee the development and approval of marketing materials, content, and communication assets to maintain brand consistency
• Monitor industry trends, emerging technologies, and best practices to continuously improve marketing performance and innovation

Required competencies and certifications

• Proven ability to develop and execute successful multi-market marketing campaigns that drive business growth
• Strong understanding of digital marketing, social media, CRM, content marketing, media planning, and customer engagement strategies
• Experience managing regional marketing budgets and optimizing marketing investments
• Strong analytical skills to translate data and insights into actionable business strategies
• Excellent project management skills to manage multiple initiatives simultaneously
• Outstanding stakeholder management and cross-functional collaboration capabilities
• Strong leadership skills to develop, motivate, and manage diverse teams
• Excellent communication, presentation, and influencing skills
• Experience working with agencies, vendors, and external partners across multiple countries
• Proficiency in marketing analytics and reporting tools
• Willingness to travel within the Asia Pacific region as required

Preferred competencies and qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline