Senior Manager, International Business Development

We are seeking an experienced digital media and business development professional to drive growth in the international gaming and mobile app sector and lead media strategy and execution across Singapore and Southeast Asia. You will work closely with our Singapore and China teams to build a strong client pipeline, develop data-driven strategies, manage key media partnerships across different digital platforms and deliver integrated growth marketing solutions for gaming and technology clients.

The ideal candidate has strong digital media experience, ideally within gaming or mobile apps, a proven track record in business development, a good understanding of the Singapore and Southeast Asian market, excellent communication skills, and the ability to thrive in a fast-paced, multicultural environment.

Key Responsibilities

Business Development and Growth

• Develop and execute go-to-market strategies for the international gaming and mobile app sector.
• Build a sustainable client pipeline across Chinese-affiliated, Southeast Asian and global gaming and technology companies.
• Manage the full business development cycle, from lead generation and solution development to commercial negotiation and client conversion.
• Build strategic relationships with founders, publishers, platforms and other industry partners to support international business growth.

Media Strategy and Client Solutions

• Advise clients on integrated growth marketing solutions covering user acquisition, media, social, content, influencer marketing and advertising optimisation.
• Develop and execute integrated media strategies to support business and client objectives across international markets.
• Manage media planning, buying and optimisation across major digital platforms and media channels.
• Analyse market trends, media performance and data to identify opportunities and develop actionable recommendations.
• Build and maintain strong relationships with key media partners and identify new opportunities for collaboration.

Cross-Market Collaboration and Team Development

• Coordinate the Singapore and China teams to deliver cross-market solutions for key gaming and app clients.
• Work closely with cross-functional and regional teams to ensure effective campaign planning and execution.
• Support the development and performance of the local media team through coaching, knowledge sharing and process improvement.
• Establish and optimise media operations processes to improve efficiency, quality and campaign performance.

Requirements

• More than 8 years of experience in digital marketing, media planning, media operations, business development or a related field, with international or regional market experience preferred.
• Experience in the gaming, mobile app or technology sector, with a solid understanding of user acquisition and growth marketing.
• Proven track record in business development, including pipeline building, commercial negotiation and client conversion.
• Strong understanding of major digital media platforms such as Meta, Google and TikTok.
• Strong analytical, strategic planning and problem-solving skills.
• Excellent communication, stakeholder management and relationship-building skills, with the confidence to engage senior stakeholders such as founders and publishers.
• Able to work effectively in a multicultural and international environment.
• Self-motivated, commercially minded and able to work independently in a fast-paced environment.