Store Manager (Senior)

Key Responsibilities

1. Business Performance & Commercial Management

• Take full ownership of the store's overall sales performance, revenue and profitability.
• Develop and execute business strategies to drive sustainable growth and achieve business targets.
• Analyse sales performance, business trends and customer behaviour to identify growth opportunities.
• Drive sales productivity, customer retention and operational efficiency.
• Identify underperformance and implement effective action plans.

2. Store Leadership & People Development

• Lead, coach and develop the store team to achieve business objectives.
• Establish clear performance expectations and accountability across the team.
• Identify high-potential employees and develop future leaders through succession planning.
• Oversee manpower planning, workforce productivity and resource allocation.
• Foster a high-performance culture built on accountability, collaboration and continuous improvement.

3. Customer Experience & Brand Excellence

• Champion exceptional customer experience and ensure consistent service standards.
• Drive customer satisfaction, loyalty and repeat purchases.
• Oversee complex customer complaints and ensure effective service recovery.
• Ensure the team demonstrates strong product knowledge, professionalism and customer engagement.

4. Operational Excellence & Governance

• Oversee overall store operations, inventory management, stock accuracy and cost control.
• Ensure compliance with company policies, procedures and regulatory requirements.
• Maintain high standards of store presentation, visual merchandising and workplace safety.
• Identify operational risks and implement appropriate corrective and preventive measures.

5. Business Collaboration & Stakeholder Management

• Partner with the Store Manager and Cluster Manager to align store strategies with overall business objectives.
• Collaborate with relevant departments to drive business and operational improvements.
• Provide regular business performance updates, insights and recommendations to management.
• Lead the implementation of company initiatives and business improvement projects.