Marketing Content Specialist

Key Responsibilities:

• Create engaging content for social media platforms (Instagram, Facebook, TikTok, LinkedIn) including captions, graphics briefs and short-form video concepts

• Assist in planning and executing content calendars across multiple brands/entities

• Support photo and video shoots (planning, on-site coordination, basic editing)

• Monitor social media performance and engagement, providing basic reporting insights

• Collaborate with designers, agencies, and internal stakeholders to ensure content aligns with brand voice and guidelines

• Stay on top of social media trends and suggest fresh content ideas

• Support ad-hoc marketing projects, events, and campaigns as needed

Job Requirements:

• Diploma/Degree in Marketing, Communications, Mass Media, Design, or a related field

• Entry-level candidates' welcome prior internship, freelance, or personal project experience in content creation is a strong plus (e.g. running a social account, blog, YouTube channel, or student media project)

• Strong writing skills with good command of English (Mandarin a plus for reaching wider audiences)

• Familiarity with social media platforms and current content trends

• Basic proficiency in design or editing tools (e.g. Canva, CapCut, Adobe Creative Suite — even self-taught/informal experience counts)

• Comfortable using smartphone/camera for content capture

• Good eye for visual aesthetics and brand consistence

• Experience with scheduling tools (e.g. Meta Business Suite, Hootsuite)

• Basic understanding of SEO or email marketing

• A class 3 / 3A driving license