Senior Digital Marketing Account Manager

Overview

We are looking for a Senior Digital Marketing Account Manager to manage client relationships, understand business requirements and drive strategic digital marketing initiatives.

This role requires someone with strong business acumen who can engage clients, understand their business challenges, identify opportunities and recommend suitable digital solutions to achieve their objectives.

Candidates should have prior experience and working knowledge of digital advertising platforms, particularly Google Ads, Meta Ads and social media marketing. While hands-on campaign execution is not required, candidates should understand campaign strategies and performance metrics, and be able to work effectively with internal specialists to deliver results.

About Websentials

Websentials helps businesses leverage digital and AI technologies to increase visibility, streamline operations, acquire clients, and achieve sustainable growth. Our mission is to make digital transformation practical, results-driven, and meaningful through innovative strategies that deliver measurable business impact.

We achieve this through tailored Website Development, Digital Marketing, and Agentic AI solutions. At Websentials, we value creativity, collaboration, and continuous learning.

Key Responsibilities

• Account & Relationship Management: Manage client relationships and act as the primary point of contact, building trust, managing expectations and ensuring a positive client experience.

• Client Consultation & Requirements Gathering: Understand clients' business objectives, challenges and marketing requirements, translating them into clear project scopes and actionable recommendations.

• Digital Marketing Advisory: Recommend suitable digital marketing strategies across Google Ads, Meta Ads, TikTok and other relevant channels, taking into consideration campaign objectives, targeting, budgets and performance.

• Campaign Oversight & Team Coordination: Liaise with internal marketing, creative, website and SEO specialists to coordinate campaign execution, monitor progress and ensure deliverables meet client expectations. Hands-on campaign execution will be handled by the respective specialists.

• Performance Analysis & Reporting: Review campaign performance, interpret marketing data and present actionable insights and recommendations, connecting marketing results to clients' business objectives.

• Account Growth & Commercial Management: Identify opportunities for renewals, upselling and cross-selling of additional digital solutions. Manage account scopes, budgets and deliverables while ensuring sustainable client relationships and business growth.

Skill Requirements:

1. Hands-on experience with Google Ads Manager, Meta Business Suite, including Optimization & Results reporting

2. Knowledge of Google Organic Search

3. Creative acumen and understanding of UI/UX, videography

4. Ability to interpret and communicate creative briefs effectively

5. Foundational knowledge of AI tools

Requirements

• Experience: Minimum 2 years of experience in digital marketing, performance marketing, account management or a related client-facing role, preferably in an agency environment.

• Digital Marketing Knowledge: Prior experience and working knowledge of Google Ads, Meta Ads and social media advertising. Familiarity with TikTok Ads, Google Analytics and Google Tag Manager will be an advantage. Hands-on campaign execution is not required, but candidates should understand campaign planning, management and performance evaluation.

• Business Acumen: Strong understanding of business needs and commercial objectives, with the ability to identify challenges and recommend suitable digital solutions.

• Client Management: Confident in conducting client discussions, presenting recommendations, managing expectations and building long-term relationships.

• Creative Strategy: Ability to translate business and marketing objectives into creative concepts, messaging and briefs for promotional materials, including ad copy and visual assets.

• Analytical Skills: Comfortable interpreting campaign data, understanding key performance indicators and identifying opportunities for improvement.

• Communication: Strong verbal and written communication skills, with the ability to explain digital marketing concepts clearly to clients from different industries.

• Ownership: Organised, proactive and capable of independently managing multiple client accounts, coordinating internal resources and ensuring timely project delivery.

Why Join Us

• Competitive base salary with performance-based incentives.

• Clear career progression into strategic or team lead roles.

• Exposure to diverse clients and business challenges.

• Collaborative environment that values initiative and continuous learning.

If you enjoy working with clients, understanding business challenges, recommending digital solutions and driving meaningful business outcomes, we want to hear from you.