F&B Marketing Manager

We are seeking an experienced and commercially driven F&B Marketing Manager to lead the strategic marketing, branding, communications, and customer engagement initiatives for our hotel and food & beverage operations.

Key Responsibilities

• Develop and execute marketing and communications plans that support business objectives, revenue targets, guest acquisition, and brand growth across hotel and F&B operations in Singapore & overseas.
• Lead the planning and execution of integrated marketing campaigns, seasonal promotions, dining experiences, signature events, and business-driving initiatives to increase patronage, spending, and customer retention.
• Analyse market trends, competitor activities, consumer insights, and guest behaviour to identify growth opportunities and strengthen market positioning.
• Develop strategies to increase brand awareness, customer engagement, database growth, loyalty programme participation, and online visibility.
• Oversee digital marketing activities including social media, website management, CRM campaigns, email marketing, online advertising, content development, and marketing automation initiatives.
• Utilise customer data, campaign analytics, and business intelligence to develop targeted marketing programmes and improve marketing effectiveness and return on investment.
• Build and maintain strong relationships with media partners, influencers, tourism organisations, lifestyle brands, corporate partners, and industry stakeholders to enhance brand exposure and commercial opportunities.
• Manage public relations initiatives including media outreach, press releases, publicity campaigns, brand storytelling, crisis communications, and reputation management.
• Partner closely with Food & Beverage, Operations, Sales, and Revenue teams to develop marketing programmes that support outlet performance, new menu launches, promotions, and guest experience initiatives.
• Identify, negotiate, and manage strategic collaborations and partnerships that generate incremental revenue, increase customer reach, and strengthen brand positioning.
• Manage annual marketing budgets, agency relationships, content creators, and external vendors while ensuring effective resource allocation and campaign delivery.
• Monitor key performance indicators including revenue contribution, guest capture rates, customer acquisition costs, social media engagement, website traffic, media coverage, and campaign ROI.
• Prepare regular performance reports and strategic recommendations for senior management to support business growth and continuous improvement.
• Lead and coordinate cross-functional marketing initiatives while fostering innovation, creativity, and commercial excellence within the organisation.

Requirements

• Minimum 7 years of relevant experience in marketing, brand management, communications, digital marketing, or commercial marketing roles.
• Proven experience in developing and executing strategic marketing plans that drive customer acquisition, brand growth, and revenue performance.
• Strong knowledge of digital marketing, CRM, content marketing, social media management, customer engagement, and marketing analytics.
• Demonstrated ability to analyse data and translate insights into commercially effective marketing strategies.
• Experience managing marketing budgets, agencies, external partners, and multiple stakeholders.
• Excellent communication, presentation, project management, and relationship-building skills.
• Experience within hospitality, hotels, restaurants, tourism, lifestyle brands, or food & beverage industries.We are seeking an experienced and commercially driven F&B Marketing Manager to lead the strategic marketing, branding, communications, and customer engagement initiatives for our hotel and food & beverage operations.