Marketing & Business Support Specialist

Company Overview / Employee Value Proposition

AIS Academy is a corporate training and professional education provider focused on developing future-ready capabilities in Artificial Intelligence, Sustainability, Customer Experience, Leadership, Soft Skills, and Workplace Safety & Health.

Job Summary

Support the growth of AIS Academy’s programmes by leading marketing, product, and business development activities. Collaborate with leadership, sales, and product teams to position, market, and launch programmes effectively across B2B and B2C markets.

Responsibilities

• Develop and execute marketing collateral, eDMs, brochures, presentation decks, and social media content to enhance AIS Academy’s brand visibility.
• Maintain consistent branding across digital and offline channels to ensure cohesive messaging.
• Update website and programme content to reflect current offerings and market trends.
• Create and coordinate content for LinkedIn and other social media platforms to engage target audiences.
• Plan and implement B2C marketing campaigns focused on Artificial Intelligence and Sustainability programmes.
• Support paid advertising efforts, including campaign creatives, landing-page content, and lead-generation activities.
• Monitor and analyze campaign performance, enquiries, and conversion trends to optimize marketing effectiveness.
• Collaborate with Sales to improve lead quality and increase enrolment conversion rates.
• Develop targeted corporate eDMs and campaigns for Customer Experience, Service Excellence, Leadership, Soft Skills, and AI programmes.
• Support corporate lead-generation campaigns and segment audiences for targeted outreach.
• Create client-facing programme materials, brochures, and sales collateral to support business development.
• Lead and coordinate seminars, webinars, and other lead-generation initiatives to drive engagement.
• Support the launch and positioning of new AIS programmes by conducting competitor and market research to identify trends, pricing, and demand.
• Collaborate with the product team to develop programme value propositions, messaging, and positioning.
• Maintain and update programme information across marketing materials and digital platforms.
• Coordinate go-to-market activities for new and existing programmes to ensure successful market entry.
• Gather client and learner feedback to identify opportunities for improving programme positioning and relevance.
• Monitor programme performance and provide actionable market insights to management.
• Assist leadership and sales teams in client pitches and meetings by preparing professional presentations, proposals, and customised materials.
• Conduct company and industry research to inform client engagements.
• Capture client requirements and support follow-up actions to ensure alignment and satisfaction.
• Translate client needs into clear, compelling presentation materials to support business development.
• Coordinate programme and marketing activities, including quotations, materials preparation, and client documentation.
• Manage internal follow-ups, records, and marketing assets to ensure operational efficiency.
• Liaise with clients, trainers, vendors, and partners to facilitate smooth programme delivery.
• Provide general business support in a fast-growing, entrepreneurial environment.

Preferred competencies and qualifications

• Diploma or degree in Marketing, Business, Communications, or related discipline.
• Experience with Meta, Google, or LinkedIn advertising platforms.
• Proficiency in CRM and email-marketing platforms.
• Strong PowerPoint and Canva skills for presentation and visual communication.
• Familiarity with digital marketing, social media, and email marketing tools.
• Interest in product marketing, programme positioning, and go-to-market strategies.
• Strong organisational and coordination skills to manage multiple priorities independently.
• Ability to support client-facing activities and engage with senior stakeholders.
• Resourceful, proactive, and ownership-driven mindset.
• Comfortable working in a fast-paced, entrepreneurial environment.

Key Competencies:

• Digital Marketing
• B2B & B2C Marketing
• Product Marketing
• Go-to-Market Execution
• Market & Competitor Research
• Programme Positioning
• Content Creation
• eDM & Email Marketing
• Brand Management
• Presentation & Slide Development
• Copywriting
• Marketing Analytics
• Business Development Support
• Stakeholder Coordination
• Organisation & Attention to Detail