Marketing Manager- International Market & Consumer Insights Manager

Job Summary

The Manager of International Market & Consumer Insights leads consumer research and strategic analysis to drive insights-led decision making across 90+ international markets. This role partners with internal and external stakeholders to build scalable research capabilities and influence growth strategies.

Responsibilities

• Drive adoption of insights-led decision making and consumer research to improve sales and market share growth across Domino’s International
• Build and implement scalable consumer research methodologies such as segmentations, brand health tracking, concept testing, and sensory testing
• Enhance customer feedback monitoring systems (e.g., Voice of the Customer) and promote global adoption of VoC best practices
• Lead ongoing market share tracking and refresh market potential assessments by country and region
• Collaborate with DPI and MFZ senior leaders and cross-functional teams to identify and execute growth strategies across channels including Delivery, Carryout, Aggregators, and Dine-In
• Develop and improve market research analytics dashboards, integrating AI solutions to enhance data accessibility and decision-making
• Create platforms and partnerships to scale consumer research usability within DPI and international markets, exploring automation, AI, and new business models
• Partner with international business consulting, marketing, technology, supply chain, operations, and development teams to measure performance, identify opportunities, and prioritize initiatives
• Develop and update consumer research and market insights frameworks, guidelines, and methodologies to support customer-centric strategies across international markets
• Consolidate best practices from U.S. and international markets into scalable playbooks and guidance materials
• Maintain standards, tools, and resources to ensure consistent execution of insights across channels
• Facilitate structured knowledge-sharing forums and lead best-practice sharing, including setting agendas for Global topical councils
• Advise MFZ organizations on building and scaling internal insights teams
• Independently manage projects with a proactive, problem-solving approach
• Align closely with marketing teams in DPI and MFZ to translate insights into strategic recommendations
• Build and sustain trusted relationships with MFZ Analytics & Insights, Data and Research leaders, regional insights and analytics agencies, and external research/consulting firms and data providers

Preferred competencies and qualifications

• Bachelor’s Degree in Market Research, Statistics, Analytics, Finance, Economics, Business Administration, Marketing, or related field
• 6+ years of experience in insights, research, or business strategy roles within high-growth food service, packaged goods, research agencies, or consulting firms focused on consumer insights
• Proven ability to manage change through market and consumer insights in collaborative, fast-paced environments
• Strong strategic mindset and business acumen with the ability to translate insights into actionable impact
• Excellent verbal, written, and presentation communication skills across organizational levels and functions
• Results-driven with the ability to identify and prioritize impactful activities
• Demonstrated ownership and proactive problem-solving skills, handling ambiguity with a continuous learning mindset
• Strong project management skills and attention to detail
• Ability to thrive in complex, cross-functional team environments
• Exceptional leadership and influencing skills with senior stakeholders and franchise partners
• Strong proficiency in research science and multiple research methodologies
• Proficiency in AI tools, SQL, advanced analytics, business intelligence, and/or data science is a plus
• Experience working across multiple geographies and regions