SALES & MARKETING EXECUTIVE

Sales & Marketing Executive

combines business development and promotional activities to find new customers, nurture client relationships, and drive brand awareness

Sales & Business Development

• Lead Generation: Identify, research, and source new sales leads through networking, industry directories, cold calls, website inquiries, and database building.
• Client Engagement: Meet prospective and existing clients (virtually or face-to-face), deliver product/service presentations, and conduct demonstrations.
• Proposals & Negotiating: Prepare quotations, bid proposals, and contract terms, negotiating to close deals while maintaining company profitability.
• Account Management: Maintain ongoing relationships with current clients, handle follow-ups, resolve complaints, and upsell products or services.

2. Marketing & Promotion

• Campaign Execution: Assist in planning and executing marketing campaigns across digital and traditional channels, including social media, email newsletters, and promotional events.
• Content & Collateral: Help produce marketing materials such as brochures, presentations, web content, and social media calendars.
• Brand Awareness: Promote the company's brand, products, or services at trade exhibitions, seminars, and networking functions.
• Market Research: Conduct competitor analysis, gather customer feedback, and analyze market trends to spot new business opportunities.

3. Reporting & Administration

Sales Tracking: Record daily sales activities, update customer relationship management (CRM) databases, and track pipeline progress against targets.

Performance Reporting: Prepare regular sales, market research, and campaign analytics reports for management review

Identify Opportunities: Research and track upcoming residential, commercial, or industrial construction projects, tenders, and RFPs (Requests for Proposals).

Prospecting & Networking: Build and maintain active networks with architects, main contractors, real estate developers, quantity surveyors, and project owners.

Client Acquisition: Cold-call, set up meetings, and pitch the construction company’s capabilities, turnkey solutions, or product lines (e.g., structural steel, precast, finishes, or specialized contracting)

• Prepare Submissions: Assist in drafting commercial proposals, company profiles, quotations, and tender documents in collaboration with the estimation and engineering teams.
• Contract Negotiation: Help negotiate pricing, payment terms, and contract conditions with clients while protecting company profit margins.
• Follow-Ups: Track submitted bids, address client queries, and manage post-tender negotiations until the project or supply contract is awarded.

• Account Management: Serve as the primary point of contact for assigned client accounts, ensuring high satisfaction throughout and after project delivery.
• Feedback Loop: Gather client feedback on service or product quality and relay insights to operations and project management teams.
• Repeat Business: Foster long-term relationships to secure repeat contracts or referral business from developers and consultants.