Social Media Marketing Assistant

Who We Are Looking For?

As a Social Media Marketing Assistant, you will support Watsons Singapore’s in-house social media team in executing day-to-day content, community management and campaign operations. You will work closely with the Social Media Lead and Executive to ensure smooth execution.

What Awaits You:
Content Execution & Support

• Support preparation and execution of content across platforms.
• Assist in filming setup and coordination.
• Support basic editing such as resizing, subtitles and simple cuts.
• Ensure all content follows brand tone of voice, guidelines and campaign KV usage.

Copywriting & Publishing

• Assist in drafting captions based on direction.
• Support scheduling and publishing.
• Ensure accuracy of promotional details and messaging.

XiaoHongShu (XHS)

• Support translation into Chinese (Simplified).
• Assist in posting and formatting content.
• Organise content assets and captions for upload.

Community Management

• Support customer responses via social platforms and Freshchat.
• Follow response templates and escalate when needed.
• Maintain logs (SAP, trackers) and support 2-minute response KPI.
• Weekdays (Excluding Public Holidays)
• Office Hours (9:30am – 6:30pm):
• Daily community management with 6 check-ins at the following times: 9:30am, 10:30am, 12:30pm, 2:30pm, 4:30pm, 6:30pm.
• Weekends & Public Holidays
• Community management coverage with 3 check-ins daily at: 10:00am, 2:00pm, and 10:00pm.

Operations & Coordination

• Maintain daily trackers and reporting sheets.
• Support campaign setup and coordination.
• Work with internal teams for approvals and asset collection.

Any other adhoc duties as assigned

We Are Excited About You If You Have:

• Minimum Diploma or Degree in Marketing/Retail/eCommerce or related disciplines
• Preferably with relevant Digital Marketing experience in Retail/eCommerce
• Detail-oriented and organised with strong interest in social media
• Able to work in a fast-paced environment and follow structured processes
• Good command of English; both written and spoken
• Good command of Mandarin to support content translation needs
• Experience in CapCut (or equivalent video editing), Adobe Photoshop, Adobe Illustrator, Canva
• Familiarity with TikTok, Instagram and Facebook

Why Should You Join Watsons?

Watsons is Singapore’s leading beauty and health retailer with more than 90 stores located islandwide. We inspire and enable every one of our customers to Look Good, Do Good, Feel Great every day.

We are building a culture that you will be proud to be part of. We foster an open culture of communication and innovation, readying the company to be agile for changes in the new retail age.

Why You Will Love Working Here:

• Fun and collaborative culture in a fast-paced environment with passionate and committed team members make up the Watsons Family!
• Flexible workspace with activity-based working concept that stimulates creativity, collaboration, and communication in a vibrant environment
• Equip our people with the right skills so that they can thrive and stay Fit for the Future.
• Good career growth opportunities and ongoing learning and development
• A competitive compensation package including a wide range of benefits and employee perks
• Privilege staff discount and Watsons membership points and vouchers

For more information, please visit and follow our LinkedIn Page https://www.linkedin.com/company/watsons-personal-care-stores-pte-ltd/ for exciting updates.